Singapore – Marina Bay Sands, UOB, and the Singapore Tourism Board (STB) signed a Memorandum of Understanding (MoU) to formalise their commitment to raising awareness and increasing visitor numbers in the Marina Bay area. This deal demonstrates the trio’s commitment to turning the area into a major leisure and economic hub, drawing both locals and tourists.
First announced in January, the cooperation featured a number of activities, including the captivating “The Legend of the Dragon Gate – Drone Show by the Bay” drone spectacular and the “Masterpieces.. Made in Singapore” marketing campaign. This expanded cooperation is the result of a remarkable pilot relationship that involved 26 local partners offering over 50 exclusive events for UOB cardholders across several nations.
The campaign was based on the marketing initiatives of the three companies: UOB’s plan to grant special access to the greatest travel, shop, dine, and entertainment events in ASEAN; STB’s global Made in Singapore brand campaign; and Marina Bay Sands’ Bay Precinct Strategy.
In the future, the partners hope to present Marina Bay as a dynamic place offering a wide range of experiences. Together, they will develop exciting programming for future holiday seasons and keep bringing top-notch activities and attractions to the precinct. Through the utilisation of the combined abilities of companies surrounding the Bay, their goal is to establish Marina Bay Sands as a top location for holding global events and providing exclusive experiences.
The MoU signing ceremony, which was attended by Minister Grace Fu, saw representatives from Marina Bay Sands, UOB, and STB reaffirm their commitment. This landmark event, conducted concurrently with STB’s Tourism Industry Conference at Sands Expo and Convention Centre, demonstrated the community’s desire to enhance the Marina Bay precinct.
Speaking about the partnership, Irene Lin, Marina Bay Sands, said, “The Marina Bay precinct was enlivened in the first quarter of the year, with multiple partners coming together to bring greater vibrancy to the area and create a stellar experience for guests. This next partnership recognises that the precinct has limitless potential to compete on the world stage as a leading lifestyle and business destination. Our ongoing efforts to elevate Marina Bay Sands signal our commitment to enhance the Bay, and we look forward to working with our partners to create more compelling experiences over the long term.”
Meanwhile, Jacquelyn Tan, UOB said, “We are excited to extend this unique partnership to make the iconic Marina Bay precinct a must-visit destination for both locals and tourists. This unprecedented partnership is the latest in our array of innovative and pioneering entertainment propositions we have acquired for our eight million customers across ASEAN, who have over the past months enjoyed exclusive ticketing access to concerts and festivals featuring internationally-renowned artists across different genres.”
She added, “We will further leverage our leadership position in the lifestyle space and our unparalleled footprint across the region, to bring more unforgettable retail, dining, travel and entertainment experiences to the precinct for our local and regional cardholders. We look forward to the next partnership with great anticipation, as the possibilities for the period ahead are truly endless.”
Lastly, Kenneth Lim, STB, said, “We are excited to be embarking on the next Marina Bay precinct partnership with Marina Bay Sands and UOB. Building on the success of the pilot partnership, we look forward to collaborating with the wider Marina Bay precinct partners to curate exciting experiences for both locals and overseas visitors to enjoy. Through this partnership, we aim to inspire exploration of Singapore by promoting unique offerings and programming in the Marina Bay precinct, demonstrating our continued appeal as an attractive and vibrant destination.”
