New Zealand – Mango Aotearoa is experiencing growth, increasing in size. The recently announced changes include the appointment of seven producers and a talent manager.
The Mango experiential team receives support from group ECD Matty Burton and strategy director Jack Murphy. Additionally, they have an internal content creation team comprising digital, design, and technical domains.
Jessica McColl has been appointed as group business director at Mango.
Speaking of the appointment of McColl, Brianna Elder, managing partner and head of experiential at Mango Aotearoa, said, “Jessica brings with her an incredible wealth of experience, amazing creative ability and the best black book in the market.”
She added, “We have an incredible team of producers that can make any idea a reality, and we’ve partnered that expertise with more creative firepower, pointy insights and content creation that significantly expands the reach of our physical executions into the digital space.”
“As our clients diversify their experiential needs, we’re delivering differently too. We’re seeing a shift away from product-led experiences to a dual need for product and brand in all executions. Tasting is no longer believing, there are layers of messaging and emotional connection in everything we do,” Elder said.
