Singapore – Magnite has announced it has strengthened its partnership with Samsung Ads to power programmatic advertising on Samsung TV Plus inventory in Singapore, the Philippines and Thailand for the first time.
Through this expanded partnership, advertisers now have programmatic access to premium video inventory on Samsung’s free ad-supported streaming TV (FAST) service, Samsung TV Plus, which went live across the Southeast Asia region late last year.
Samsung TV Plus is currently available on millions of Samsung Smart TVs across Singapore, the Philippines, and Thailand. The built-in streaming service delivers free, instant access to a wide range of live TV channels spanning entertainment, news, movies and more.
Fan-favourites including MythBusters, Survivor, Deal or No Deal and Red Bull TV are some of the first channels to arrive on the new platform, with more global and local channels launching in early 2025. Through this new partnership, advertisers will be able to programmatically access Samsung TV Plus’ premium, and growing, in-stream inventory for the first time.
Gavin Buxton, managing director for Asia at Magnite, said, “The powerful combination of Smart TV adoption and increased consumption of ad-supported streaming content in Southeast Asia represents a significant market opportunity. Samsung is uniquely positioned to capitalise upon this transformation, and we are excited to expand our relationship with them. We look forward to working with Samsung to drive results as they leverage our leading streaming technology to help streamline programmatic activation of premium inventory on Samsung TV Plus.”
Meanwhile, Alex Spurzem, managing director at Samsung Ads Southeast Asia and Oceania (SEAO), commented, “Launching our FAST service, as well as native and in-stream ads, in just 12 months reflects the huge opportunity we see in the region. Seven in ten TV viewers already watch ad-supported streaming content and our FAST service gives advertisers a new way to reach this audience. As we scale Samsung TV Plus, Magnite will play a pivotal role by making it programmatically available to brands and agencies across multiple Southeast Asia countries.”
