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Marketing Southeast Asia
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Lazada’s widespread staff layoffs affect other SEA markets, top executives

by Aliza Carmona

-

January 5, 2024

Singapore – In a developing story, some Lazada top executives are reportedly among those affected by the company’s retrenchment exercises as the layoffs expand to its other markets in Southeast Asia, The Edge Singapore reported.

According to people familiar with the matter, Lazada has let go of its chief marketing officers across the various countries it serves. Among the C-suite executives affected by the retrenchment was Brigitte Daubry, its chief customer care officer at Lazada Singapore. 

The e-commerce company has also allegedly laid off a fifth of its employees in its Malaysia branch, including its chief executive officer and its chief logistics officer. Currently, there are no updates on the positions of the following top executives in their LinkedIn profiles.

Additionally, reports also said that Lazada had shut down the operations of its LazMall in Vietnam.

These fresh rounds of reported layoffs join the undisclosed number of employees that were included in Lazada Singapore’s retrenchment exercises on January 3.

Lazada Singapore, the first branch to suffer from the sudden mass layoff, is unionised under the Food, Drinks, and Allied Workers Union (FDAWU), which is an affiliated union of the National Trades Union Congress (NTUC).

In a statement issued by NTUC to Singaporean press and news sites, it expressed its disappointment in the matter and said that it had escalated the matter to the Ministry of Manpower (MOM).

“NTUC would like to reiterate that it is critical for companies to work with their union to ensure that a fair and equitable process is carried out to safeguard the interests of all workers, especially our Singaporean core,” NTUC said in a statement.

Furthermore, NTUC stated that “companies must exhaust all other options before making the call to retrench employees. (NTUC) also appeals to companies to be considerate about the timing of such exercises and to avoid doing such exercises during festive periods, as far as possible.”

Related Tags Singapore Malaysia Lazada Alibaba Group Layoffs
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