Singapore – Regional e-commerce platform Lazada has recently released ‘LazzieChat’, its own e-commerce chatbot powered by artificial intelligence (AI). Said chatbot can answer users’ shopping queries on the Lazada platform to provide personalised shopping experience for users.
Said chatbot, a first of its kind in Southeast Asia, can intelligently respond to users’ questions and acts as personal shopper, providing personalised suggestions and product recommendations to help users optimise their shopping experience.
‘LazzieChat’ leverages Lazada’s own AI technology and platform, complemented by the natural language capabilities of Azure OpenAI Service. It can understand and respond to queries in a natural manner, and suggest relevant products or topics that may interest the user. It can also look up product descriptions and link products available on Lazada directly in the chat console so users can be informed and shop quickly and conveniently with confidence.
Moreover, the platform notes that ‘LazzieChat’ is most useful for fast-moving consumer goods categories such as fashion and beauty which are among the top items purchased on Lazada.
The chatbot is available in English in Singapore, the Philippines, and Indonesia markets, with the latter also receiving a Bahasa Indonesia version. More languages will be rolled out in due course.
Howard Wang, chief technology officer at Lazada Group, said, “Lazada is one of the first Southeast Asian e-commerce companies to integrate ChatGPT in Azure OpenAI Service into our chatbot. We are pleased to provide our users with LazzieChat as part of our continuous investment in technology to build a high-quality digital ecosystem that is set up for long-term growth.”
He added, “Online shopping journeys are becoming more dynamic with the help of technology. We want to bridge the gap between offline and online shopping by providing high-quality experiences that consumers love, and create value for brands and sellers who can tap into new technologies to reach out to a wider audience. We are confident AI will drive new developments in making online shopping and selling a seamless daily activity for everyone.”
