PlatformsFeaturedSoutheast Asia

Kumu launches month-long initiative to open conversations on mental health through music

Teddy Cambosa - May 2, 2023

  • Make the most of conversational marketing, omnichannel journey mapping and understanding what intelligent and programmable emails can do for your business! From April to June of this year—learn the best CX strategies from marketing leaders in CARSOME, Colgate-Palmolive, ZALORA, and more in 'Connecting the CX Dots in 2023 Webinar Series.' Register HERE!

Manila, Philippines – Local live streaming app Kumu has announced a month-long initiative called ‘Sound Minds: Exploring Mental Health Through Music’ which encourages users and creators alike to launch online activities that open up conversations and actions online about the importance of caring for your mental health.

Said initiative explores a range of activities for both music lovers and mental health advocates to enjoy– from new programs to watch to product features that facilitate a new donation process in-app.

Moreover, Kumu is opening up new ways for its users to contribute to causes and charities they care about deeply. A portion of the diamond earnings throughout all app activities made through this initiative will go directly to Kumu’s chosen charity of the month.

“For many chronically online Filipinos, social media is still seen as a scary place where you’re easily exposed to hate and negativity on a daily basis. This is why Kumu has dedicated its platform to building safe spaces online where creators can express themselves, meet new people, and share their stories– even of their struggles, in the hopes of helping others cope through hard times as well,” the company has said in a press statement.

Kumu also brought in mental health experts onto the platform to lead the conversation and educate the community about mental health issues and best practices during these tough times.

  • Learn from marketing leaders across Southeast Asia—from CARSOME, Colgate-Palmolive,, MessageBird and ZALORA Group—on how marketers are building a seamless customer buying journey with channels that adapt and bridge silos on 'Omnichannel Journey Mapping: Connecting the CX Dots in 2023.' To get on-demand access, register HERE!

  • Where can the best-in-class automation strategies take your email campaigns? Join marketing leaders from Allianz PNB Life, Coinhako, and MessageBird discuss brand-led email marketing strategies this June 21, 2PM SGT at 'Programmable Emails: Connecting the CX Dots in 2023.' Register now for FREE!