Sydney, Australia – Brand and digital studio Koto has announced the appointment of Melissa Baillache as executive creative director for APAC to expand the studio’s presence in key regional markets.
In her new appointment, Baillache will be based at the Sydney studio and will spearhead Koto APAC’s creative efforts, working closely with Damian Borchok, Koto APAC managing director, and Gerald Torto, senior strategy director, as integral members of the studio’s senior leadership team.
Baillache brings with her over 15 years of experience with branding, digital, and advertising, allowing her to focus on turning challenges into transformative solutions that prioritise human experiences. She has a firm belief in a design’s capacity to challenge conventional thinking and drive meaningful change.
Prior to her appointment, she had several collaborations with a wide range of domestic and international clients, such as Culture Amp, Macau Grand Prix Museum, the NSW Government, and the Women’s and Girls’ Emergency Centre. Some of her recent and notable clients are Netflix, Tech Central, Sydney Film Festival, Blue Mountains Council, and The U Group.
Her work encompasses the creation of new brands, the design of immersive physical experiences, and the reimagining of products. She has garnered various recognitions from international award bodies and is committed to design education, serving as a mentor and guest lecturer for D&AD New Blood, dedicated to nurturing the next generation of creatives.
Baillache also reunites with Damian Borchock, with whom she had a successful eight-year collaboration when she formerly served as executive creative director at For The People.
Koto’s appointment of Baillache comes as the studio aims to expand its presence in key regional markets, including Australia, India, Singapore, and South Korea.
Speaking of the new hire, Damian Borchok said, “It’s great to be working with Mel again. We both see so much potential to build on Koto’s reputation for collaborating with startups and scaleups looking for breakthrough success. APAC is home to some of the most dynamic economies in the world. We’re keen to be part of making it equally one of the most dynamic regions for brands. ”
Also commenting on her new role, Baillache shared, “Koto is that rare type of business that chooses to lean all the way into an optimistic and creative culture to create brands that better serve both clients and the people they exist for. And the work is world-class. So, the opportunity to build on their already impressive track record with a distinctive APAC flavour is a very compelling one, if you ask me. One impossible to say no to. I couldn’t be more excited to join Koto in this new chapter, partnering with the brilliant leadership team of Damian and G.”
