India – Interactive indoor theme park chain KidZania has announced the appointment of Hasmukh M. Gorava as its new marketing head in India.
In his new role, Gorava will lead KidZania India’s marketing efforts, including building campaigns and communication strategies in interactive media and direct marketing programs.
His remit also covers developing pricing strategies to maximise KidZania’s profit and monitoring trends to identify new offers and services to boost visitor attendance.
Gorava will leverage his more than 13 years of experience in consumer marketing, brand promotions, and 360° media planning to achieve KidZania’s goals for brand expansion and enhanced engagement.
Prior to his new appointment, he played several key roles, including serving as DGM of marketing at themed entertainment destination Imagicaa, where he was pivotal in planning the go-to-market strategy. His strategic efforts aided the company in achieving 70 percent market share within three years.
Gorava’s track record spans developing and growing companies with an emphasis on defining and executing brand-building strategies, leading cross-functional teams, and driving revenue through effective marketing activities.
Rahul Dhamdhere, chief marketing officer of KidZania India, said, “We are excited to welcome Hasmukh M. Gorava as the Marketing Head. His extensive experience and strategic approach will undoubtedly enhance our marketing initiatives. Hasmukh’s commitment to driving brand visibility and consumer awareness resonates with KidZania’s mission to provide enriching experiences for children.”
Meanwhile, in his appointment, Gorava shared, “I am truly honoured to be a part of KidZania, an esteemed organisation that has consistently led the industry. I look forward to utilising my expertise to contribute to KidZania’s success, both in India and on the international stage.”
