India – Snap Inc., a technology and social media company, has announced the appointment of Pulkit Trivedi as its new managing director to handle the company’s operations in India.
In his new role, Trivedi will report directly to Ajit Mohan, APAC president at Snap Inc. He will be responsible for leading the organisation’s Indian operations, including driving revenue, supporting partners, and nurturing the creator ecosystem.
Meanwhile, under the new operational structure, the growth, market development, partnerships, content, and creator ecosystem teams will report directly to Trivedi.
This new, highly localised structure reinforces Snap’s commitment to India to further build unique experiences for the company’s growing user community.
Trivedi brings with him over 23 years of experience working for top technology companies like Meta and Google in India.
Prior to his new appointment, Trivedi served as the director of Google Pay’s India business team. He spent the past five years as part of the leadership team, where he was responsible for building strategic plans for the business, forging key partnerships, and leading the monetisation agenda for Google Pay in India.
Ajit Mohan said, “Pulkit’s deep expertise in building and scaling businesses and finding ways to drive outsized growth for partners will enable us to continue delighting our surging community of over 200 million Snapchatters in India.”
He added, “Unifying our local teams under this new structure will set the right stage for making accelerated investments in India and enable us to further fuel the growth of our community and partners.”
On his appointment, Trivedi shared, “Snap has a reputation for being a true innovator and has built a thriving community in India with a product that has connected with so many young Indians.”
“India is one of the world’s fastest-growing internet economies, giving Snap an exceptional opportunity to actively contribute to the expansion of our community and businesses,” he added.
