Australia – Creative communications agency Keep Left has launched an innovative brand project for the Victorian Energy Collaboration (VECO), the largest emissions reduction project ever undertaken by local governments worldwide.
VECO sees 46 local government councils in the state pool their energy contracts into one Power Purchase Agreement via Red Energy, to deliver 100% renewable energy that powers up council-owned infrastructure including public libraries, streetlights, and leisure centers, among others.
As the creative partner on the project, Keep Left was tasked with building the brand from inception, which included concepting the name, brand messaging, and visual identity, as well as launching creatives, such as a brand film, an explainer video, a website, and marketing collateral for all local councils involved.
In addition, the agency has also provided PR and consultation on the launch communication plan for VECO.
Keep Left’s CEO Caroline Catterall shared that it is always exciting to build a brand from scratch and see it come to life from initial ideas through to the finished work, but even more so when it’s such an important project.
She added, “When it comes to climate change people often wonder what they can do to make a difference. VECO is proof that big changes can happen at a local level through the power of collaboration and cooperation.”
“We are so pleased to have been on this journey with the Darebin City Council as the visionaries behind this initiative and thank them for their partnership in bringing VECO to life,” said Catterall.