Tag: Branding
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
The redesign includes a new logo, colour palette and custom typeface, which PepsiCo said are meant to represent its values and its ambition to show greater cohesion between its corporate identity and its consumer-facing brands.
“Marketing has changed a lot and I'm glad my earlier years with the brand (or start of my career in fact) allowed me to experience a bit of 'old school',” he remarked.
The company says the refresh builds on its heritage and connection to family farms that supply potatoes for its chips.
The move marks what the bank describes as a renewed focus on supporting clients and family offices in managing inter-generational wealth transfer.
The new look keeps the company’s name, shield emblem and signature heritage red, while presenting a more modern design.
