Tag: Branding
![[Rankings] Brand Finance x BDO](https://marketech-apac.com/wp-content/uploads/2026/06/Rankings-Brand-Finance-x-BDO.jpg)
Manila, Philippines – The Philippines’ 50 most valuable brands grew 11% year-on-year to a combined value of US$35.3b in 2026, driven by resilient consumer demand, expanding digital adoption, and continued infrastructure investments, according to the latest report from Brand Finance. Leading the rankings...
![[Creative Work] KFC Go Full Chicken](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-KFC-Go-Full-Chicken.jpg)
Australia – KFC Australia has launched a new long-term brand platform, “Go Full Chicken,” marking the first campaign from Special since the agency was appointed earlier this year. Built around KFC’s commitment to preparing its signature chicken with care and consistency, the platform...
Japan – ASICS Corporation will transfer its Onitsuka Tiger business to OT GROUP Corporation, a wholly owned subsidiary, as part of a planned corporate reorganisation aimed at establishing a more independent operating structure for the brand. The decision was approved at a meeting of the company’s Board...
Malaysia – Subway Malaysia has rolled out its latest campaign for “The Subway Fold”, which not only introduces a new folded handheld format but also brings together fragments of the brand’s recent creative history into a movement-led, socially native campaign world. Created with Beatnk under the platform...
![[Creative Work] Move with Nicole](https://marketech-apac.com/wp-content/uploads/2026/06/Creative-Work-Move-with-Nicole.jpg)
Sydney, Australia – Dirt has unveiled the creative and digital ecosystem behind ‘Bace’, a new global wellness platform launched with Fitness Creator Nicole McPherson and Performance Coach Bodie Larden. The project marks the first major launch from Dirt since the female-led creative collective formally...
The Smart Move: How First Standard Finance is rewriting the narrative around debt in the Philippines
For over three decades, First Standard Finance Corporation has built a reputation grounded in trust and reliability. But in an increasingly competitive and digital-first landscape, legacy alone was no longer enough to stand out. Despite its long-standing presence, the company faced a critical challenge:...
Hong Kong – Hong Kong-based Wing Tai Properties is positioning its new residential development, CLOUDVIEW, as an emotional sanctuary for urbanites seeking to be connected to the city while enjoying space to breathe in its latest launch campaign. Described as a reimagining of modern living, CLOUDVIEW...
Japan – Kao’s feminine care brand Laurier will roll out a new brand communication campaign across nine Asian markets, aiming to unify its message on menstrual support. Set to launch on International Women’s Day, March 8, the campaign carries the key message “Comfort, Made Together” and seeks to foster...
Kuala Lumpur, Malaysia – U Mobile, one of Malaysia’s mobile telco providers, has named Naga DDB Tribal as its creative agency of record, entrusting the agency with brand strategy, marketing communications, and ongoing creative development. The appointment, which follows a rigorous multi-agency pitch,...
MassiveMusic, which has worked with brands for more than 25 years on sonic identities, original compositions and audio strategies, sought a refreshed identity to reflect its expanded infrastructure and licensing capabilities.
