Kuala Lumpur, Malaysia – E-commerce technology company iPrice has announced the launch of iPrice.au, providing Australian consumers with the same proprietary online shopping experience it’s been offering Asian shoppers for the past 8 years.
With the launch of iPrice.au, iPrice stands apart in the Australian market with its unique ability to compare and curate offers at the same scale it employs in Southeast Asia, a region where it continues to help over 130 million shoppers each year to save money online.
The new iprice.au website builds on past successes with a blended approach, adding human curation on top of its proven technology platform. With large teams of category experts constantly reviewing the catalogue, they are able to quickly intervene where offers might be too-good-to-be-true. This method ensures that Price users see the best offers available at the time of their search.
The Australian launch of iPrice.au marks the first significant expansion beyond Southeast Asia, setting the stage for future growth in the region, responding to a growing demand to streamline the online shopping experience for Australian consumers by offering a more effective way to save money.
Talking about the expansion, Karl Loo, SVP of business development & internationalisation at iPrice, said, “As inflationary pressures make shoppers more cautious about spending, we are pleased to provide the convenience of Southeast Asia’s largest price comparison platform to Australia, to help Australians get more bang for their buck when shopping online.”
Meanwhile, Heinrich Wendel, co-founder and CEO of iPrice, commented, “Our mission has always been to help consumers save money, it’s great to see how our technology developed for hundreds of millions of consumers in SEA has the potential to carry forward to new markets like Australia.”
