Malaysia – The pandemic has changed the digital consumption habits of your everyday user. On average, digital consumption rose by over 30% since COVID-19 started. With the increase in digital consumption by consumers, one would assume that it is easier to grab the attention of your audience, however, the opposite is true.
Attention spans are at an all-time low – another byproduct of the pandemic. How then can marketers attract and retain the attention of their target audiences? One of the ways we can do this is through an ever-growing popular term, ‘Gamification’.
Gamification is “the concept of using game design elements in non-game applications to make them more fun and engaging.” By providing an immersive, engaging, and fun experience for users, it is more likely that we would be able to retain their attention which then, in turn, leads to association with your brand.
Unicom Interactive Digital (UID), a Malaysia-based digital company, that focuses on creating immersive experiences for its clients, offers a simple process for brands to start their gamification digital journey.
Through an entire library of games, brands would only need to choose one that is most relevant to their messaging and have it reskinned to its brand colors. Brands can mix and match however they like and can re-skin and customize them to suit their brand and messaging. In addition, the user journey has also been mapped out by the digital agency.
For example, beauty brands could choose UID‘s Face Analysis system for product recommendations or security brands could reskin Space Invaders, or real estate companies could remodel Monopoly. The possibilities are endless.
Jason Yong, founder of UID, commented, “Build a door if opportunity doesn’t knock! The pandemic may have kept us indoors and grounded but it was no reason for us to stop trying. We can only adapt and keep striving in finding new ways to engage with our target audiences. We saw an opportunity to put our skills into helping brands bridge the physical divide with their audiences through gamification and we have never looked back since.”
Coupled with its backend dashboard, UID helps brands make sense of all that raw data the internet provides to deliver campaigns and activations in the new normal.
