New York, USA ā€“ Tremor International, the parent company managing the combined demand-side platforms (DSP) Amobee and Tremor Video, the supply-side platform (SSP) Unruly, and the CTV ad server Spearad, has endeavoured into a major rebranding.Ā 

Adopting the new name, Nexxen, the unified branding direction will encompass all of the companyā€™s key business units. Moving forward, products will be called, Nexxen DSP, Nexxen SSP, and Nexxen Ad Server. Furthermore, the latter two – its SSP and Ad Server platforms – will go to market collectively as Nexxen CTRL.

Nexxen bridges the buy- and sell-sides through a single, cohesive video- and CTV-focused platform, that aims to enrich every stage of the campaign lifecycle with advanced and exclusive data, including automatic content recognition (ACR) data. Each pillar of the companyā€™s technology stack is aimed at effectively addressing industry challenges, minimising waste, and maximising media spend and revenue across premium content and scaled targeted audiences.Ā 

Following the integration of Amobee earlier in 2023, brands, agencies, and media companies will be able to leverage Nexxen for discovery, cross-platform planning, activation, measurement and optimisation.

ā€œNexxen embodies our vision for a robust and flexible horizontal platform that can be tailored specifically to meet our partnersā€™ needs by enabling effective video campaigns across all screens, with a specialisation in CTV. This new chapter is grounded in delivering meaningful value, capitalising on the collective strength of our technology, data and services to work in the ways that are most impactful to brands, agencies and publishers,ā€ said Ofer Druker, CEO of Tremor International.Ā 

ā€œAs we look to the future, Nexxen is well-positioned to drive superior outcomes, through advanced audience discovery and planning tools with cross-platform capabilities that ensure incremental reach in converged linear and Connected TV, unique and exclusive data sets including ACR, and powerful, dynamic data-driven creative,ā€ added Druker.Ā 

Moving forward, the company shared that it also intends to change the listed Tremor International Ltd. parent company name to Nexxen International Ltd., subject to a shareholder vote at its upcoming Annual General Meeting.

Singapore ā€“ Advertising technology company Amobee has appointed Carol Tay as the new country director for Southeast Asia. In her new role, Tay will be overseeing the business across the Amobee DSP and the Unruly SSP services in the region.

She will also be responsible for accelerating the growth and success of Amobee and Unrulyā€™s advertiser, agency and media company clients across the SEA region, including overseeing all commercial operations, client partnerships and product development and strategy. 

She joins Amobee from Yahoo, where she was most recently the senior director and head of sales in Southeast Asia. She brings over 15 years of extensive strategic, operational and leadership experience in the advertising and media industry, having worked with leading agencies and brands across SEA, including Publicis, dentsu, OMG, Qoo10 and Citigroup, during her time with Yahoo.

Speaking on her new role, Tay said, ā€œIā€™m thrilled to have the opportunity to join the rapidly growing team at Amobee and Unruly,ā€ said Tay. ā€œAs global leaders in the video space, I look forward to working with advertisers and agencies to enable them to expand their campaign strategies leveraging Amobee and Unrulyā€™s unique product suite to deliver results across all advertising channels, including digital and CTV.ā€

Meanwhile, Josif Zanich, managing director for APAC at Amobee and Unruly, commented, ā€œCarolā€™s extensive understanding of the omnichannel advertising space throughout SEA makes her the ideal candidate for this critical role. With OTT and connected TV (CTV) continuing to scale rapidly in Southeast Asia, she is best positioned to partner with clients to explore opportunities for growth and deliver results powered by data and brand insights.ā€

He added, ā€œAlong with her strong network within the wider media industry and her ability to lead from the front, Iā€™m confident Carol will take the newly combined Amobee-Unruly business to the next phase of growth for the region.ā€

Sydney, Australia ā€“ Tremor Internationalā€™s Unruly, the omnichannel advertising platform with a specialisation in Connected TV (CTV) and video, has announced its partnership with TCL FFALCON (TCL), the Internet and AIƗIoT service platform, to provide advertisers with the opportunity to deliver impactful and relevant ads to receptive audiences across the United States, Europe, and Asia Pacific.

Following the integration of the Amobee demand-side platform (DSP) into Tremor Internationalā€™s end-to-end platform, the partnership between TCL FFALCON and Unruly grants advertisers leveraging Amobee direct access to TCL FFALCONā€™s ad units on premium CTV/OTT inventory in the TCL Channel, which includes popular entertainment, movies on-demand and live channels.Ā 

ā€œConnected TV has become an integral part of the media landscape across APAC, particularly Australia. The rapid adoption of Broadcast Video-on-Demand (BVOD) and FAST channels is providing more opportunities for advertisers to reach fragmented audiences,ā€ said Adam Hunt, vice president, partnerships and business development at Amobee

He added, ā€œAmobee and Unrulyā€™s partnership with TCL FFALCON helps bridge this gap, giving advertisers a unique opportunity to capitalise on this growing trend and deliver highly targeted and impactful campaigns that resonate with their audiences, ultimately driving better business outcomes.ā€

Kenneth Suh, chief strategy officer at Tremor International, also remarked, “As audiences diversify their viewing habits ā€“ and, in some ways, become increasingly difficult to reach ā€“ we are pleased to be partnering with TCL FFALCON to help advertisers tap into these viewers at scale.ā€

Suh further added that the partnership will strengthen the companyā€™s capacity to provide clients with advanced targeting and high-impact creative executions on TV.

ā€œTCL FFALCON is committed to delivering innovative TV solutions to our customers, and thatā€™s exactly what this partnership was built to provide,” said Rebecca Wan, overseas business department leader at TCL FFALCON

Wan added, “By leveraging Unruly and Amobeeā€™s technology and offerings, we are now able to bring a more personalised TV experience to viewers while also creating new, more powerful opportunities for leading brands and advertisers. Itā€™s a win-win-win.ā€

Manila, Philippines ā€“ Itā€™s that time of year again: the Christmas holidays. And with the upcoming Yuletide season, there is also a rich variety of holiday-themed ads. From straight-up ads that communicate the brand with a Christmas twist to ads that execute brand storytelling, here are the most emotionally engaging holiday ads this year, according to global video and connected TV programmatic advertising platform Unruly.

  1. Disney: The Stepdad

The latest global Christmas campaign by the global entertainment company, the ad is a heartwarming story focused on a stepdad and his family, and their everyday life towards celebrating Christmas. The ad, laced with references to Disney characters coming to life, scored 46.6% positive emotional engagement. 

  1. Goldilocks: Celebrate Christmas with Goldilocks

This simple 30-second spot by Philippine-based bakery chain Goldilocks invites viewers to order their upcoming Christmas dinner platter from the chain, where they serve not only pastries but also full-on meals. Said ad garnered 37.0% positive emotional engagement.

  1. Ladyā€™s Choice: Have a Safe and Meaningful Reunion with a Ladyā€™s Choice Creamy Sweet Macaroni Salad!

Mayonnaise brand Ladyā€™s Choice shows in this 15-second spot on enjoying Christmas with one of their recipes: a sweet macaroni salad: staple across Christmas dinners. This ad got 35.9% positive emotional engagement.

  1. Foodpanda: We Gotchu This Christmas!

A true modern Christmas tale: what happens when Santa Claus himself canā€™t get the deliveries done? In this 45-second spot, foodpanda decided to take a modern twist of the famous ā€˜Rudolf, The Red-Nosed Reindeerā€™ into their delivery riders. The ad garnered 35.1% positive emotional engagement.

  1. Lazada: Grand Christmas Sale na this Dec 12-14!

This latest ad from the Philippine arm of e-commerce platform Lazada goes by the tune of the known Christmas carol ā€˜Deck The Hallsā€™: only with a modern twist and Lazada references. This ad, which focuses on the platformā€™s upcoming Christmas sale and features local ambassadors, has garnered a 31.1% positive emotional engagement.

  1. Kinder: Share the Christmas Joy with Kinder

A 15-second spot filled with Christmas joy, this ad by chocolate brand by Kinder on sharing the Christmas joy to kids has garnered 26.0% positive emotional engagement.

  1. Cadbury: Cadbury Dairy Milk Christmas

Another chocolate ad on the list, this one with Cadbury, invites viewers to consider gifting their loved ones with a custom Cadbury gift. The ad has recorded 23.1% positive emotional engagement.

  1. Dunkinā€™ Donuts: Merry Munchkin

Last but not the least: this campaign featuring Philippine P-pop group SB19 greets viewers a happy holiday, and considering the donut chain to be a part of their Yuletide festivities. Said ad has garnered 18.8% positive emotional engagement.

Speaking about how these ads made an impact this holiday season, Greg Fournier, senior vice president for global strategy at Unruly said that it is important more than ever for brands and advertisers to better understand how their ads will resonate with audiences, and how effective they are at driving key business metrics like brand recall, purchase intent and brand favorability.

ā€œIn times of continued uncertainty and evolving consumer habits, brands have been able to develop creative and imaginative advertisements ā€“ many have also chosen to depart from overt COVID-19 themes and instead depict new-normal ways of life. Notably, brands have also chosen to reflect diversity in their ads this year ā€“ not just ethnically but also generationally ā€“ with characters and families from all walks of life and ages.ā€

He added, ā€œOn the flip side, ads that lack narrative, without any stories to tell, performed poorly. Ads that lack narration were also less well-received, with consumers finding it harder to understand the messages and relate on an emotional level.ā€

Singapore ā€“ Global video and CTV programmatic advertising platform, Unruly, has launched its new content-level targeting solution that standardizes attributes across genre and rating segments, enabling scaled buying on premium video content, as spend moves from linear to digital. The new solution will serve publishers who are increasingly looking to meet buyersā€™ needs for contextual targeting opportunities.

At launch, 26 segments will be supported based on content attributes, such as content genre and rating. With this, Unrulyā€™s proprietary methodology will be evaluating the direct publisher partner data and simplifying the content-level attributes into scalable deals for buyers.

Moreover, the publishers can leverage Unrulyā€™s Private Marketplace (PMP) platform, CTRL, to package inventory to more effectively meet growing buyer demand for privacy-conscious, publisher first-party targeting solutions across CTV and video. In turn, buyers gain scaled access to deals leveraging TV-like content attributes passed through the bidstream. They can activate through Unrulyā€™s direct DSP integrations and via Tremor Video, the demand side of Tremor Internationalā€™s end-to-end platform.

Karim Rayes, Tremor International’s chief product officer, shared that interest in OTT ad opportunities grows year-over-year, which leads publishers to meet buyer needs for contextual targeting opportunities on OTT supply but lack the framework to pass this content data in standardized ways.

ā€œContent-level targeting gives publishers control over the segmentation and packaging of their inventory, but it ultimately brings benefits to both sides of Tremorā€™s end-to-end platform. Standardizing content in this way maximizes publishersā€™ inventory value, while buyers can broaden CTV campaigns across their desired categories,ā€ said Rayes.

Unruly has also announced its plan to further expand support for content attributes in the coming months to include language and IAB content category, in addition to providing self-service forecasting, reporting, and insights tools in support of these new attributes.

Singapore ā€“ Global video and CTV programmatic advertising platform Unruly has appointed former head of publisher services at AOL Grant Bingham as its newest vice president for international media business development. He will be leading the media partnerships in Unrulyā€™s international markets across the Asia-Pacific (APAC) and the Europe, Middle East, and Africa (EMEA) regions.

Bingham will focus on identifying and capitalizing on the major opportunities for media companies today, as connected TV and video demand surges in the programmatic marketplace. This is in order to deliver omnichannel advertising solutions and monetization strategies to some of the worldā€™s largest media organizations and brands via Unruly.

He brings 13 years of experience in media and advertising, where he worked closely with the largest broadcasters and publishers across Europe and Asia-Pacific. Aside from AOL, he has launched and led the programmatic strategy for companies Nine Entertainment Co, Seven West Media and, most recently, Are Media in London.

His experience in leading publisher businesses and monetization through programmatic platforms stands him in good stead in driving adoption of Unrulyā€™s programmatic offering, especially in the rapidly growing CTV market.

ā€œI am truly excited to be joining Unruly at this key time in their evolution, as connected TV has risen out of 2020 as one of the fastest-growing channels and key opportunities for publishers and advertisers. As a video-first platform, Unruly has delivered great value in this space for publishers and advertisers across the world, and I look forward to building on this momentum, working alongside Unrulyā€™s clients to unlock growth opportunities and optimize the value of their inventory through Unrulyā€™s tech and data-driven solutions,ā€ Bingham said, regarding his appointment.

Based in Sydney, Bingham will report to Unrulyā€™s Chief Strategy Officer Kenneth Suh.

Suh commented, ā€œWe are thrilled to welcome Grant on board our team. His broad experience and expertise in the media and ad tech industry make him a valuable addition to Unruly as we continue our growth as one of the largest CTV/OTT and multi-screen ad platforms in the world. APAC and EMEA are critical focus markets for Unruly, and we believe Grantā€™s appointment will help accelerate the value and opportunities we bring to publishers and advertisers in these regions.ā€Ā 

Recently, Unrulyā€™s parent company Tremor International, has entered into a partnership with DoubleVerify to launch an ā€˜Authentic Brand Suitabilityā€™ solution, which creates a centralized set of brand safety and fraud controls.

Singapore ā€“ InMobi, an independent marketing cloud company, has recently announced the recent appointment of former executive from video advertising platform Unruly, Valerie Jaquet, as InMobiā€™s new director of agency and programmatic business in Southeast Asia.

She had a five-year stint at Unruly, where she stood as its vice president for programmatic sales inĀ APAC. Prior to InMobi, she had also worked with global programmatic buying group Dentsu Amnet and media company FairFax. Overall, she brings in over 15 years of digital advertising and programmatic experience.Ā 

Through her new role, Jaquet will be focused on leading regional growth and scaling InMobiā€™s agency and demand-side platform (DSP) partnerships as well as overseeing the companyā€™s programmatic business and operations.

Speaking about her appointment, she said, ā€œIn todayā€™s fast-paced connected consumer landscape, it is imperative for brands and marketers to leverage data and technology in the right manner. InMobi is doubling down on its efforts to build the future of marketing, adtech, and data and I am excited to be part of this change and looking forward to expanding our reach and foothold within Southeast Asia.ā€

Meanwhile, Rishi Bedi, vice president and GM for Southeast Asia, Japan and Korea at InMobi, commented, ā€œI am happy to welcome Valerie as our new Director and look forward to working together to drive stronger growth across Singapore, Malaysia, Thailand, Vietnam, and Philippines markets in 2021. Her rich experience, as both publisher and agency, is complementary to InMobiā€™s regional growth plans.ā€

InMobiā€™s latest appointments come as the Southeast Asian market is becoming a focus market for InMobi, with great growth potential on mobile marketing and programmatic fronts. This has been the case in their recent findings, where they note that mobile ad spending grew by 65% in the region.

Singapore ā€“ Global ad platform Unruly has announced the launch of Tr.ly, a digital creative studio aimed at brands and agencies for the creation of video creative solutions.

Through the Tr.ly platform, brands and agencies using the new in-house service will work with Unruly’s team of creative experts, with years of experience creating ads for screen and media strategy, and will also be given access to the company’s proprietary content testing solutions.

Furthermore, the platform allows advertisers to drive consumers toward consideration, conversion and brand loyalty with next-level video formats and features, available programmatically or through managed service.

ā€œMaking sure our clients have all the data they need to ensure their creatives are as engaging as possible has always been a key focus at Unruly. We believe our unique emotional data sets us apart within a cluttered ad tech ecosystem and has meant weā€™ve been able to give our clients meaningful insights on how to drive greater brand connection to their target audience,ā€ said Alex Khan, group managing director international at Unruly.

The platform was developed in collaboration with adtech Tremor International, hence the name Tr.ly, an amalgamation of the names between Unruly and Tremor International.

According to Les Seifer, vice president for creative at Tremor International, the platform allows ā€œbrands to capture audience attention by telling engaging, relevant stories across all screensā€™ which is done through ā€˜cost-effective video creation and optimization services that range from turnkey to fully custom, aligned to media goals, audiences and placement typesā€

ā€œThe global pandemic and evolving social and political landscape have created widespread uncertainty across the industry, which means only the most agile and in-touch advertisers will remain a step ahead in 2021 and beyond. Unruly gives advertisers access to unique data that puts them right at the heartbeat of shifting consumer opinion and, supported by our incredible, agile creative team, means they will continue to push out engaging, relevant and emotionally intelligent creative in the face of unprecedented change,ā€ Seifer explained.

Sydney, Australia – International-wide video advertising platform Unruly has announced that it has appointed former CEO of media agency IPG Mediabrands David Haddad as its newest CEO for the APAC division.Ā 

Unruly connects advertisers and publishers through its omnichannel marketplace UnrulyX to distribute video ads across a range of screen formats including CTV, mobile and desktop. 

Haddad will be responsible for accelerating the companyā€™s growth in the key Australian and New Zealand markets, working closely with the companyā€™s key strategic partner News Corp Australia with which Unruly boasts its video distribution access to 50 publishing titles. 

Haddad brings with him over 17 yearsā€™ experience of working in the advertising industry having serviced in functions of trading, planning,Ā and client management as well as strategy and agency management.

Aside from his leadership in IPG MediabrandsĀ which he ran in Singapore, he oversaw media agencies UM Australia as general manager and also assumed a directorial position for agency Bellamy Hayden.

Haddad will be based in Unrulyā€™s Sydney office and will report to Alex Khan, the companyā€™s managing director for international affairs.

Commenting on the appointment, Khan said, ā€œThe Australian and New Zealand markets are key growth territories for us, so having Davidā€™s incredible leadership skills, vast knowledge, and industry know-how will be crucial as we continue to roll out our exciting all-screen capabilities to our clients.ā€

Meanwhile, Haddad said,  ā€œIā€™m delighted to be joining Unruly, one of the most well-known, innovative companies in the global video advertising ecosystem. Bolstered by Tremorā€™s enhanced capabilities, Iā€™m excited to unleash Unrulyā€™s multi-screen, market-leading proposition across Australia and New Zealand.ā€

Unruly one of the business divisions of global advertising technology firm Tremor International, alongside Tremor Video and Rythmone.Ā