InMobi doubles down APAC presence with regional leadership expansion

Singapore – Independent marketing cloud company InMobi has announced changes in its regional leadership lineup in the Asia-Pacific region. This is to aim at spearheading ad-based monetisation of its owned-and-operated and third-party properties through the InMobi Advertising Platform.

The leadership changes are namely current managing director for APAC Vasuta Agarwal, elevated to the position of SVP and GM of consumer platform advertising; current VP and GM of SEA, Japan and Korea Rishi Bedi, elevated to the position of managing director for APAC; current VP and GM of ANZ Richard O’Sullivan adding the expanded role of VP of agency partnerships in APAC; and current director of marketing in APAC Rajesh Pantina adding the expanded role of leading the B2B marketing charter for InMobi’s Advertising Platform and Solutions in the region.

Speaking about her new role, Agarwal said, “I am excited about this new adventure as we look to push the boundaries with truly first-of-its-kind experiences across connected devices,” shared Vasuta. “This is an opportunity to extend my decade-long experience and expertise in the adtech industry and across diverse markets across the globe, to develop and scale advertising on InMobi’s fast-growing consumer platforms.”

Meanwhile, Bedi commented, “Asia Pacific is one of the most vibrant, thriving, and rapidly evolving adtech markets and we are keen on delivering the best of innovation to brands, publishers, and consumers alike. And we will continue to invest in people, products, and partnerships to make this possible with the InMobi Advertising Platform.”

On the new regional leadership lineup, Abhay Singhal, co-founder at InMobi Group and CEO at InMobi Advertising Platform, said, “Vasuta, Rishi, Richard, and Rajesh have been longstanding members of the InMobi leadership team in APAC, previously holding several key positions and handling multiple businesses and regional growth charters. At InMobi, we constantly recognize leaders from within and empower them with new opportunities to grow and thrive. With these changes, we are well positioned and ready to embrace the significant growth potential that our technology leadership, deep in-market expertise, and unique culture have to offer.”