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Indonesia’s comms ministry taps local band HIVI! to promote Gen Z digital literacy

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Jakarta, Indonesia – The Ministry of Communication and Informatics of Indonesia (Kementerian Komunikasi dan Informatika), alongside with the National Digital Literacy Movement, has announced a collaboration with local pop bank HIVI! band to promote digital literacy, targeting Gen Z audiences. The band consists of Ilham Aditama, Nadhia Aleida, Febrian Nindyo, and Ezra Mandira.

Through this collaboration, HIVI! band wrote and produced a campaign song titled ‘Cerita Dunia Maya #MakinCakapDigital’ to send messages to Gen Z to use the internet for positive activities as well as educate them to be brave and responsible in exploring themselves through digital content.

Furthermore, the collaboration has produced easy listening music that aims to raise young people’s awareness in using the internet for good purposes. The campaign also aims to avoid negative impacts that might be harmful, especially to the mental health of young audiences.

With the lyrics “Di dunia maya kita semua punya cerita, di dunia maya kita semua bisa berkarya!” (We all have stories in the digital world, we all can be creative in the digital world), the song calls on all young people to use the internet for positive and productive activities as well as be the change that they wish to see in the world, starting from themselves.

The ministry cites data from online media company Katadata that the country has over 200 million people who have been actively using internet platforms to maintain their social interactions and also to stay productive while staying at home due to social and economic restrictions.

“However, digital technology also has negative impact when it is used for circulating hoaxes, cyber-bullying, radicalism, and even terrorism. Thus, equality in digital literacy is crucial as it will encourage young people, in particular, to use the internet wisely,” said Rizki Ameliah, coordinator of Digital Literacy Kemenkominfo.

Rizki added, “Music is a universal language and it enables people to relate their life with any particular song, so it will be easier to penetrate the messages of the digital literacy campaign to young people and wider attention across the nation.”

The song is available for streaming both on YouTube and Spotify.

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