Dubai, United Arab Emirates – Local marketing communications group Laqshya Media Group (LMG) has announced its expansion to Dubai and the Gulf region. It has also appointed Elie Hankash as its new head of its Dubai office.
The new Dubai office will serve as a hub for Laqshya Media Group’s operations in the UAE and Gulf region, offering a full range of services, including out-of-home media planning, buying, digital solutions, and experiential marketing.
Prior to his new position, Hankash was previously LMG’s general manager for Dubai and the Gulf region. He will report to Atul Shrivastava, group CEO of Laqshya Media Group. Elie brings a wealth of experience, having worked in the advertising and media industry for 35 years.
He was previously the regional buying director at MCN Group for 15 years and has held senior positions at Leo Burnett, Y&R, McCann Erickson, and Memac Ogilvy.
Hankash said, “I am eager to bring my skill set to Laqshya and help drive the company’s growth in the UAE and Gulf region. We believe that the Middle East region is an important market for us, and we are committed to building strong relationships with clients and partners in the region.”
Meanwhile, Shrivastava commented, “We couldn’t be more excited to welcome Elie to the Laqshya Media Group family! His extensive background in related fields is a game changer as we grow our presence in the UAE and Gulf region. Our expertise and experience make us confident that clients will warmly receive our tech-focused and innovative approach to out-of-home media and partners alike.”
LMG’s move into the UAE and Gulf region is part of its wider strategy to expand globally and offer its services to clients worldwide. Laqshya is already executing a number of campaigns in global markets through its alliance with some OOH agencies in Europe and the USA.
Its public relations arm recently ventured into the news distribution service, launching ‘NewsCoverage.in‘ in May 2022.
