Singapore – Supergiant, a new immersive experience, multimedia, and entertainment agency, has officially launched in Sydney, London, and Singapore. The agency is helmed by a collective of award-winning creatives, event planners, designers, and production experts.
The immersive experience agency was founded by former Imagination director Heath Campanaro, Heckler co-founders Will Alexander and Jamie Watson, and former Imagination creative director Simon Connell.
Campanaro spent the past 20 years leading Imagination, where he and Connell orchestrated some of the most dynamic events nationwide. Joining forces with Alexander and Watson, whose globally awarded design and post-production studio Heckler is renowned for award-winning films, TV commercials, and experiential installations, they aim to create an entirely new kind of creative offering.
Supergiant combines design, VFX, entertainment, lighting, technology, and music to deliver culturally iconic projects and immersive experiences. For its debut project, the team worked on Glastonbury, providing large-format content design and production for three of the iconic music festival’s biggest stages.
The ‘Pyramid Stage’ and the ‘Other Stage’ showcased over 250 motion graphics packages designed by Supergiant in collaboration with the festival’s graphic artist, Stanley Donwood. Additionally, Glastonbury’s new Dragonfly installation (created by Arcadia Spectacular) and the ‘DJ Stage’ featured stunning 3D motion content for the Opening Ceremony with Fatboy Slim.
Supergiant also supported Australian immersive media studio Astral Projekt in collaboration with Barry McGuire, an Aboriginal Songman from the Balladong, Whadjuk, and Noongar nations, to tell the Dreamtime story of the dragonfly.
Speaking at the launch, Campanaro said, “Supergiant was founded to create the kind of experiences that we all love, crave, and rave about. To entertain people and to immerse them in design, music, light, technology, and ideas that create core memories.”
“Simon and I have had a long and incredible creative partnership; however, partnering with Will and Jamie—who together at Heckler have created some of the world’s most exceptional art installations, music videos, live events, activations, and experimental performance pieces—we now bring a whole new level of artistry to Supergiant,” he added.
Meanwhile, Alexander shared, “We’re excited to see the awesome potential of this partnership. Heath has an unrivalled reputation in the event industry, and he and Simon have delivered some of the biggest and most dynamic live experience projects on the planet. When you add the high-end artistry Jamie and I have built at Heckler, plus the depth of our teams across Sydney and Singapore, you get this multiplication effect that is really hard to beat. We know we’re on the cusp of something new and really exciting! ”
