Kuala Lumpur, Malaysia – Communications service provider Maxis has delved into the metaverse as part of their ‘Rangkaian Kita Rangkaian Malaysia’ campaign which aims to serve every Malaysian in every possible way. Maxis aims to explore the future of living, working, playing and learning in the metaverse.
Through the platform, Maxis provides a glimpse into the possibilities of what the future may look like from multiple perspectives – from essential services, customer engagement, enterprise solutions showcase, gaming, attracting talent, immersive education and building an ecosystem of partnerships with multi-industry verticals.
As part of the metaverse launch, Maxis has unveiled Malaysia’s first Virtual Telco Store in Metaverse, Maxis Centre Decentraland, a connected retail experience on the metaverse to benefit customers with specific offerings.
Users will be able to shop for Maxis’ products and services using the latest 3D technology, view and get ideas on how they can transform their homes with Maxis’ home devices powered by Maxis Fibre, and even purchase collectible NFTs through collaboration with Malaysian artists.
Patrick Er, chief sales and service officer at Maxis, said, “The metaverse mirrors our brand purpose and our What’s Possible core value as it expands minds to the possibilities of what we can do in the digital future to continue serving our customers in the best possible way. This is just the beginning of an exciting digital journey and we look forward to more to come on this platform, so keep watching this space.”
There has been no shortage of brands and agencies regionally and globally tapping into the metaverse for other engagement, including HSBC, Wunderman Thompson, Salim Group, Millennium Hotels, Standard Chartered, Charles & Keith, Samsung, and Spotify.