Singapore – Communications advisory firm Brewer has announced its strategic partnership with communications agency Cyan to strengthen its regional reach and specialised offering with market expansion in China.
Brewer’s expansion into the Chinese market marks a significant milestone in its growth across the Asia-Pacific for the last two years.
The partnership with Cyan is expected to enhance Brewer’s regional capabilities as it empowers brands to seamlessly navigate the complex Southeast Asian and Chinese markets.
The expansion also marks the launch of the SEA-China advisory, which aims to bridge communication strategies between key APAC regions. It exemplifies the deepening economic connections between China and Southeast Asia, as well as the increasing demand for cross-market communications advisory services between these critical APAC regions.
Brewer’s partnership with Cyan reaffirms its focus on strengthening its regional footprint, complemented by the recent appointment of Natashia Jaya as a partner based in Indonesia.
And now, with its foray into the Chinese market, Brewer has also appointed Daniel Li as its new country lead.
Li is a seasoned communications leader and newly appointed partner at Cyan. He will lead the communication firm’s operations, drive business growth, and cross-market opportunities in China.
The partnership comes as Brewer remains committed to helping clients navigate the multifaceted business landscape in APAC through strategic communications, an expanded regional network, deeper market insights, and culturally-astute strategies.
Serina Tan, founder and managing partner at Brewer, said, “Our regional expansion reflects our commitment to top-tier counsel, deeply rooted in local insights across APAC. With the introduction of our SEA-China Advisory practice, we combine our expertise with Cyan, offering bespoke, results-driven solutions for clients engaging in cross-border transactions between China and Southeast Asia. Daniel’s remarkable expertise will be instrumental in driving our cross-market advisory services.”
Meanwhile, Ada Chen, CEO of Cyan, also added, “Our partnership with Brewer is driven by shared values of innovation and client centricity. Together, we are committed to propelling Chinese brands onto the global stage, supporting their cross-border expansion. Brewer’s deep expertise in APAC communications advisory empowers us to be the catalyst for brands seeking international growth.”
Speaking on his appointment, Daniel Li said, “I am honoured to embark on this exhilarating journey with Brewer and Cyan. Brewer’s forward-thinking approach to strategic communications is reshaping the way businesses communicate in the dynamic APAC region. Our collaboration promises to not only drive growth but also redefine industry standards.”
