Hong Kong – Hongkong Land, a property investment, management, and development group, announced it has entered into a strategic partnership with American Express to create exclusive privileges and luxury lifestyle experiences for its cardmembers in Hong Kong.
In this new partnership, American Express Cardmembers in the most premium segment will have access to unique privileges at the luxury shopping destination LANDMARK in Hong Kong.
Included in the luxury offerings are a series of specially curated experiential engagements involving luxury fashion, watches and jewellery, arts and lifestyle, and international fine dining. The partnership will also draw on the premium amenities of Hongkong Land’s market-leading regional hospitality and loyalty programme, BESPOKE.
The partnership between American Express and a commercial property landlord in Hong Kong underscores the commitment of both companies to delivering exceptional experiences to their customers. It also aligns with the shared vision of Central in Hong Kong as a leading international luxury shopping destination and business centre.
Alexander Li, chief retail officer at Hongkong Land, said, “We are delighted to launch this innovative partnership with American Express, a brand that aligns with LANDMARK’s passion for bringing luxury experiences in fashion, dining, art, and culture to discerning customers.”
He added, “I am confident that, together, we will elevate client experiences to a level unmatched anywhere on the global stage. In turn, this will reinforce LANDMARK and Hong Kong as one of the world’s most sophisticated and desirable locations to visit, shop, and dine.”
Walter Liu, head of Asia Region at American Express, also shared, “We are always looking for ways to create new value and bring premium experiences to American Express Cardmembers. Drawing on the renowned heritage of American Express and Hongkong Land in providing exceptional services and experiences, our closer collaboration will open the door to new prestigious perks and lifestyle services for our premium customers.”
“This is a well-timed partnership as international visitor numbers to Hong Kong continue to climb and consumption activity among high-end consumers gathers pace,” he concluded.
