Hong Kong – Local-based omni-channel chat commerce solution provider Omnichat has raised US$1.8m in its pre-A round funding, which will be used to expand its business to Southeast Asia.
The funding will finance Omnichat to further expand the business to SEA markets. The first stop will be Singapore, Malaysia and Thailand. The company will scale its partnership network through collaborating with more SEA smart commerce platforms on solutions integration.
Alan Chan, founder and CEO at Omnichat, said, “We will also invest more capital to bolster technology and product development on our all-in-one messaging platform, especially the remarketing and ‘chat and buy’ features, realising our mission of converting visitors to customers through chat.”
Omnichat facilitates companies to centralise customers’ chats from different instant messaging channels including WhatsApp, Facebook Messenger, Instagram, WeChat, LINE and website live chat, etc. into a single platform for efficiency enhancement. It also comprises an OMO (online-merge-offline) sales sector which pairs with revenue tracking across online and offline channels, contributing the revenue recognition and multi-shop management of brands.
Chan added, “Marketing automation through chatbots and integration of different touchpoints are becoming increasingly important to deliver a seamless shopping experience to consumers.”
