Kuala Lumpur, Malaysia – Hivestack, an independent programmatic digital out of home (DOOH) adtech, has announced the launch of of its programmatic DOOH marketplace in Malaysia, where brands, agencies and omnichannel demand-side platforms (DSPs) in Malaysia can access the Hivestack platform to plan, activate and measure programmatic DOOH campaigns via private marketplace (PMP) and open exchange deals.
As part of the expansion into Malaysia, Hivestack has also signed some of the largest OOH/DOOH media owners via the Hivestack Supply Side Platform (SSP), including BIG Tree, Seni Jaya, Spectrum, Laguna, Lantern Media, Sky Blue, Power Screen, WOW Media, Era Jaya, and AOS Media. These media owners will be able to monetize their premium DOOH inventory by connecting to a global pool of advertisers in real-time.
Said market expansion comes after Hivestack had announced partnerships with GroupM, who they have a partnership with in 14 countries globally, and dentsu-owned Posterscope who have already activated a live campaign in December 2021. These agency clients now have the opportunity to use data-driven audience targeting to activate campaigns within Malaysia as well as outside-in buys across Hivestack’s premium global network.
Matt Bushby, managing director for ANZ and SEA at Hivestack, said, “We’re thrilled to announce our Malaysia market launch to accelerate the adoption of programmatic DOOH across SEA. We’ve already seen incredible success in other markets across the region and look forward to utilizing our full stack platform to drive growth in this new market.”
The announcement also coincides with Hivestack’s appointment of Pearly Teong, hired as VP for demand for Malaysia and Thailand. Teong joins the business from Amobee and with her strong industry experience and market expertise, is well placed to drive programmatic DOOH forward in Malaysia to make this market launch a big success.
