Singapore – As part of its ongoing expansion, Havas Singapore has promoted Kenny Yap to the position of chief operating officer for Havas Play, the specialised division within Havas Media Network.
In his new role, Yap will lead the development and execution of strategic initiatives and partnerships, driving sustained growth and innovation while managing commercial and operational responsibilities. Also, part of his key priority will be expanding Havas Play’s presence throughout Southeast Asia.
Since joining Havas Singapore in 2017 as managing director, Yap has been pivotal in achieving consistent double-digit growth for the agency. He has developed a unique offering that seamlessly integrates social media, content, public relations, influencer marketing, and social media commerce. Under his leadership, the agency has significantly expanded its client roster and garnered numerous accolades, including multiple ‘Agency of the Year’ awards.
Yap will work closely with Russell Lai, chief commercial officer of Havas Media Network Singapore, and both will continue to report to Rana Barua, the group CEO for India, Southeast Asia, and North Asia at Havas.
Speaking on the appointment, Barua shared, “Kenny has been a key member of our leadership team in Singapore, significantly enhancing the agency’s capabilities and leading to numerous new business successes. We have ambitious plans for Havas Media Network in this region, and Havas Play will be key to expanding our diverse capabilities into sports, events, culture, and multiple IPs that connect with brands and consumers, allowing us to make an effective difference and deliver impactful results. Both Russell and Kenny will continue to drive growth for the agency, working closely with me.”
Also commenting on his new role, Yap said, “I’m humbled by the recognition and excited about the growth plans for Havas Play. We have such an amazing playground of talent, intelligence, and data that enables us to offer our clients a comprehensive suite of integrated services. In addition, we have strategic alliances in the pipeline to enhance and elevate our capabilities. As we continue to scale the core business, we will amplify our efforts in additional areas such as sports, entertainment, sponsorships, and activations, creating a greater meaningful difference for our clients and audience.”
