Singapore – Havas Market, the e-commerce arm of the Havas Media network, has recently announced the appointment of Shermaine Lau as its new head for Singapore.
This appointment follows her decade-long expertise in the e-commerce landscape, leveraging the company’s digital transformation, brand acceleration, and data-driven strategies.
In her new role, Lau will primarily concentrate on the improvement of purchasing experiences in the Havas Market by highlighting end-to-end, omnichannel solutions as well as harnessing the transformative power of cutting-edge generative AI.
Through this initiative, the company then seeks to streamline operations, maximise resources, and deliver exceptional value to brands across all business segments of the Havas Market.
Speaking about this appointment, Lau said, “In today’s retail landscape, brands must go beyond product sales; they need to connect meaningfully with shoppers. Our AI-powered omnichannel solutions enable brands to efficiently create great shopping experiences, fostering customer loyalty and driving sustainable business growth.”
Meanwhile, Deanson Lee, head of digital at Havas Media Network Singapore, added, “With Shermaine’s extensive experience, I’m confident that we will not only empower our clients to navigate the dynamic omnichannel retail and media landscape but also venture into new frontiers of commerce, unlocking greater market potential together.”
Tapping into Lau’s proficiency for these comprehensive strategies, Havas Market is now poised to empower brands further, facilitating the creation of meaningful shopping experiences that resonate with consumers.
