Singapore – Warner Bros. and Havas Play has launched the ‘Ice-Cream Warlord’ campaign in Singapore that takes the post-apocalyptic world of ‘Furiosa: A Mad Max Saga’ to the streets of the city. This marketing campaign combines the film’s grim wasteland style with Singapore’s own cultural character.
Havas Play created an ice cream cart to promote the upcoming movie ‘Furiosa: A Mad Max Saga’, which is set to be released on May 22. The design was inspired by Singapore’s ice cream bike vendors and their noticeable presence on the streets. Designed to draw attention, this functioning cart was given a Mad Max makeover, complete with intricate exhaust pipes, spikes, chains, and skulls.
Named after the ‘Ice-Cream Warlord,’ the ‘Sundae Scrapper’ is an 18-wheeler ice cream cart that was driven onto the busy sidewalks of 270 Orchard Road. In exchange for following @warnerbrossg on social media and sharing a picture of the unusual cart, fans and bystanders were given free ice cream.
The Sundae Scrapper also appeared at the premiere of Furiosa: A Mad Max Saga at Shaw Lido. Invited guests and social media influencers (KOLs) were treated to free ice cream and the opportunity to pose for photos with the distinctive cart.
Speaking about the campaign, Kenny Yap, managing director of Havas Play, said, “With rising audience expectations, we are leaning into creating compelling events and activations, and the Furiosa ice-cream cart is an example of marrying online social content with a culturally relevant offline encounter. At Havas Play, we want to drive impact with meaningful experiences, and help brands capture attention by harnessing the power of fans.”
