Singapore – WPP’s media investment group, GroupM, has announced the launch of its advanced digital out-of-home (DOOH) solutions and technology suite Sightline in Singapore.
Developed by GroupM Nexus, Sightline enables advertisers to take advantage of intelligent data-driven DOOH planning capabilities and an in-house studio that delivers ‘highly impactful’ programmatic creatives.
With Sightline, GroupM Nexus aims to help brands harness data insights such as audience movement patterns to create targeted campaigns that reach ‘the right audiences at the right time’. The end-to-end DOOH suite also allows brands to measure and optimise their campaigns in real-time and at scale to make it easier to adjust ads, creatives, and targeting as needed.
In Singapore, Sightline has also recently supported StarHub to raise awareness of their live cricket offering amongst cricket fans through cost-efficient DOOH that avoided wastage. Relevant screens were precisely activated which resulted in an optimised campaign that yielded a higher target audience reach.
“We’re thrilled to officially launch our innovative DOOH technology to serve businesses across Singapore,” said Josh Quek, managing director of Sightline Singapore at GroupM Nexus.
He added, “Our proprietary technology is designed to help brands make the most of their advertising budget by providing them with the insights they need to create cost-efficient and impactful campaigns that drive tangible results.”
This follows GroupM’s launch of its addressable TV solution, Finecast, in the Philippines.
