Singapore – Global brand publishing agency Green Park Content (GPC) has recently rebranded to Greenpark, with its rebrand effort focused on purpose and performance-driven content.
The new update comes in line with the agency’s goal of gearing up for hyper-growth of its business, talent, and clientele in the global market, as well as being able to help more brands explore and fully embrace their purpose through its data-driven, omnichannel approach to drive quality consumer engagement, spike conversions, and achieve commercial objectives.
Parallel to its rebranding effort, Greenpark’s innovation and strategic diversification now extend to the latest in artificial intelligence. Its generative AI creative solution enhances content output while delivering time and cost savings for clients. By marrying state-of-the-art marketing tech with human expertise, Greenpark cements its status as a brand publishing pioneer—and a purveyor of award-winning content.
Moreover, the agency has also built a dedicated insights division integrated with its established SEO expertise to drive impactful strategies across search and social to deepen cross-platform audience insights.
For Sven Lung, founder and CEO at Greenpark, the rebrand effort aims at strengthening their competitive brand proposition.
“By leveraging our creative, strategic and technical expertise to double down on purposeful content that makes a difference in people’s lives, we can help more brands live their purpose through digital channels to drive quality engagement with consumers, higher conversions and achieve commercial objectives,” Lung said.
He added, “As a business culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness at the core – these are the values that guide us at Greenpark.”
