Malaysia – Leading superapp Grab has appointed its ten-year veteran Adelene Foo as its new managing director in Malaysia. In her new role, she will be responsible for overseeing the business strategies and operations of Grab’s businesses in the country.
Foo brings with her a strong background in launching and scaling regional Grab businesses. Transferring to Grab in 2012 right after her consultant stint in Accenture Management Consulting, she first assumed the country head position of the super app for over 2 years through 2014. After this, she held a regional launcher position in 2013 and became the country head of Grab Indonesia in 2014.
After leading the Indonesia team for a year, Foo started her regional roles for the superapp, being the head of Grab’s 2 wheels business, grab express, and grab merchant for over six years through 2021.
Russell Cohen, group managing director of operations at Grab, said, “Adelene’s proven credentials and entrepreneurial spirit in scaling and growing Grab across Southeast Asia fits perfectly for this next phase of growth for Grab in Malaysia and I’m so excited to welcome her back to the country leadership team.”
Meanwhile, commenting on her new role, Foo said, “Grab is committed to the long-term development of Malaysia. I look forward to working with the team to focus on introducing more affordable access to the best of our platform, create more earning opportunities for our partners, help more micro-entrepreneurs digitise and grow, and train more talent to support Malaysia’s growth in the digital economy.”
Aside from new her role at Grab, Foo will continue to lead the Malaysian upscale supermarket chain Jaya Grocer as its chief executive officer.
