Manila, Philippines – Earlier this year, GrabFood in the Philippines launched a discoverability feature ‘Indie Eats’ which aims to tag small to medium restaurants in the platform that are proven of quality and good taste.
The platform is moving further with its goal to help merchants and consumers benefit best from each other by launching an engaging 3-episode series on Facebook. Called ‘Totoong Sarap’ (Truly Delicious), the goal is to put the high-rated ‘Indie Eats’ to the test and cast out foodies’ reservations around their hype.
‘Indie Eats’ ambassador and social media personality Sassa Gurl will host the series and will be accompanied by different celebrity guests for each episode. Sassa Gurl and the guest will be trying out ‘Indie Eats’ restos and give their honest and no-holds-barred feedback.
The mini-series has already kicked off with pilot guest, Kiray Celis, a popular Filipino comedian. In the second episode, Sassa Gurl will be with kid guests, while the third and final episode is teased to showcase ‘queens’. The mini-series can be viewed on GrabFood PH’s official Facebook page.
In June, the ‘Indie Eats’ feature has been expanded nationwide to accommodate merchants in provincial cities Pampanga, Cebu, and Davao.