Philippines – Goodday, a cultured milk drink brand owned by Asahi Beverages Philippines which is distributed by Universal Robina Corporation in the Philippines, partnered with Appetite Creative, a creative technology firm, to create a vibrant and engaging linked packaging experience.
The partnership allows the web app to track interactions in real time, including purchasing patterns, product preferences, average engagement times, location, scan rates, number of visits, number of return visits, and social media shares. Through the process, personal data that comply with GDPR is collected, enabling the business to enhance its marketing tactics and obtain a more profound understanding of consumer behaviour.
Additionally the partnership unveils a web app-based connected experience accessed through QR codes, registered customers of the Goodday drink smart packaging campaign can win instant rewards. One winner (out of three total) will be selected from each of the campaign’s major draws, and they will each get an all-expense-paid trip for four to Japan, which includes round-way airfare, lodging for four days and three nights, a one-day tour package, and spending money. Additional prizes include a Nintendo Switch Lite, fifty Goodday gift pack winners, P10,000 in GCash Credits, and P1,000 in GCash Credits.
Every Goodday 80ml and/or 350ml bottle variety, which is distributed in supermarkets, convenience stores, and sari-sari stores around the Philippines, is eligible to enter the prize draw. Goodday’s Facebook and Instagram social media accounts also provide access to the QR code. The campaign is expected to last through the end of March.
Speaking about the campaign, Hemalatha Ragavan, CEO at Asahi Beverages Philippines, said, “This campaign is designed to reward our customers with some amazing prizes. Goodday is always looking at creative and fun ways to engage and reward our consumers and this partnership with Appetite enabled us to do just that.”
Meanwhile, Jenny Stanley, managing director at Appetite Creative, said, “Connected packaging offers brands fun ways to interact directly with customers. From instant rewards and competitions to education and inspiration the opportunities are truly unlimited. It’s great to see the Goodday brand tap into this versatile media channel.”
