Tokyo, Japan – To strengthen its creative power, marketing communications agency Geometry Ogilvy Japan has announced the promotion of Yasushi Arikawa as senior creative director and creative head of experience whilst adding Naoto Nishimura who assumes an executive creative director position.
The appointments are part of the agency’s efforts to support the growth of its client portfolio and as a whole agency.
Arikawa has been an integral part of the agency’s pioneering Shibuya metaverse work over the last several years. He will now oversee the work of KDDI’s new Web3 venture, Alpha-U which was launched last month.
Meanwhile, Nishimura previously worked at Beacon Communications in Tokyo where he built a strong creative portfolio. In his new role, he will work with Arikawa to strengthen the agency, bringing creative and social together to provide a more integrated offering.
Doug Schiff, chief creative officer at Ogilvy Japan, said that it’s good to recognise some of their best talents whilst bringing great leadership from the outside. Schiff also said that he looks forward to working with the team to collectively move forward and provide bigger integrated ideas for their clients.
Geometry Ogilvy Japan works with brands both in Japan and global countries to support their business ambitions and growth objectives.
