Singapore – PubMatic has announced the appointment of Genelle Hung as its new country manager for Southeast Asia. In her new role, she will be in charge of directing strategy, sales, and operations across the region’s digital advertising supply chain.
Hung will be based in Singapore and will report directly to Jason Barnes, the Asia-Pacific region’s chief revenue officer.
Hung will be in charge of the strategic leadership of the Southeast Asian market at PubMatic. She will work directly with local go-to-market teams as well as global leadership, and she will be essential to continuing relationships with important CTV/OTT and in-app publishers in the area. She will also collaborate with agency holdcos to carry out supply path optimization transactions.
Hung most recently moved to PubMatic from AppLovin, where she spent two years as the head of demand APAC. She was in charge of growing AppLovin’s demand business in Asia through DSPs, programmatic agencies, and brands during her time there. She also led the expansion of AppDiscovery’s operations to meet the demands of non-gaming advertisers.
Speaking about the appointment, Hung expressed, “I’m excited to be joining the PubMatic APAC team at such a pivotal moment for CTV, changing consumer habits, and dynamic new inventory. I’m looking forward to building on the strong relationships I’ve already created across the region, offering high-quality products that meet and exceed clients’ business needs, and ensuring that PubMatic remains a top monetisation and technology partner.”
Meanwhile, Barnes said, “We’re thrilled to have Genelle joining our APAC team – her previous experience, coupled with PubMatic’s premium products, will ensure we deliver great results for local businesses while serving the needs of stakeholders. Genelle will play a critical role in maintaining our client portfolio, onboarding new business, and helping drive PubMatics’s continued global expansion.”
