Hong Kong – Pizza Hut Hong Kong has partnered with Edelman Hong Kong for a dynamic new campaign featuring their limited-edition ‘Torch Fries.’ The campaign includes an innovative social series that uses playful predictions to forecast the medal outcomes for Hong Kong athletes.
In this campaign, Pizza Hut has introduced a new social series titled ‘Frenchie Predictions,’ featuring a charismatic French presenter and his trusty fortune-telling companion, a French bulldog named Baguette, to predict whether Hong Kong’s athletes will win gold, silver, or bronze at the Games.
Baguette’s role involves selecting between Pizza Hut pizza boxes containing the ‘Torch Fries’ to determine the medal outcomes for Hong Kong’s beloved athletes, including Cheung Ka-long, Siobhan Haughey, and Vivian Kong.
The social series will air on Pizza Hut Hong Kong’s Instagram and Facebook channels, with hopes that Baguette’s lucky predictions will come true in the coming weeks.
Renee Chan, director of customer experience and marketing at Pizza Hut Hong Kong, said, “The Games always grip the city, and we didn’t want to let this pass. When you’re not an official sponsor you always need to get more innovative about how you show your support, and our limited-edition Torch Fries and Frenchie Predictions campaign does exactly that—in a playful and fun way.”
Crystal Poon, integrated brand lead at Edelman Hong Kong, also stated, “When our athletes win, everybody and every brand reacts with joy. And so we wanted to get ahead and find a way to celebrate the outcomes before they even happened, and after Baguette correctly predicted the winner of the football game in Germany and the winning goal scorer, we knew what we had to do! .”
The limited-edition ‘Torch Fries’ feature French fries and potato wedges wrapped in a garlic-infused oil-coated tortilla cone, designed to mimic the iconic Torch. Pizza Hut invites its fans to savour the excitement of the Games in a unique way with ‘Torch Fries.’
