Singapore – Online delivery platform foodpanda has announced the appointment of Jaslin Goh as its new vice president of marketing for APAC.
Based in Hong Kong, Goh will be taking over from Anna Znamenskaya, and will be reporting to John Fang, CEO of foodpanda.
In her new role, Goh will be heading the regional marketing function and will be working closely with local marketing directors to drive growth and brand love across Asia.
Taking up this role with over 20 years of experience, Goh was previously the chief marketing officer for mobile payment service PayMe at HSBC, heading the marketing, design and customer experience functions.
Prior to that, she also held senior marketing positions in HSBC’s Wealth & Personal Banking function, WeLab, and Shangri-La Group.
Speaking on her own appointment, Goh said, “I’m super excited to join the Foodpanda family with its unique blend of Tech x qcommerce x F&B across 11 strong and flavorful markets. Food reflects the soul and unique idiosyncrasies of each market. I’m proud to become part of a business where we bring food and people together, through technology, yet in a grassroot, grounded way and is the glue for the cultural fabric for Asia’s best cities.”
