Australia – Global comparison platform Finder in Australia has appointed Adam Freedman, former practice head at media agency Red Havas Australia, to be its new head of PR and communications.
Freedman’s appointment comes after the elevation of Bessie Hassan, former head of PR and communications of Finder ANZ, who now takes the helm as global head of communications.
Freedman brings with him nine years of experience across consumer and corporate PR and communications sectors. Prior to joining Finder, he spearheaded numerous critically-acclaimed campaigns, working with an array of well-known household brands and businesses including BIG W, Booking.com, Ola, and Unilever, as well as Lion, and Sanitarium, among others.
As part of his new role, Freedman will be tasked with developing the brand’s domestic communications strategy to cement Finder as the first and most trusted choice for consumers that are seeking to make better financial decisions.
Furthermore, he will be harnessing his insights and expertise to evolve Finder’s narrative, building awareness of the scale of the Finder proposition, as well as growing credibility with Australian consumers.
Commenting on his appointment, Freedman said that he is looking forward to utilizing their expertise and collective ambition, taking the communications strategy to another level to capture the imagination of Australians and get them thinking about their finances in new and different ways.
“As a long-time Finder fan and someone who has a big interest in personal finance, I’m delighted to join the Finder crew and show how the brand can make a real difference in people’s lives and set them up for success,” added Freedman.
Meanwhile, Finder Australia’s CEO Chris Ellis, commented that Freedman’s appointment was key in supporting the company’s plans for its next phase of growth in Australia and they are thrilled to have him join them to help find new and compelling ways to share the Finder story with even more Australians.
“Adam is a passionate communications leader with a thirst for success so I’m excited to see him lead the team forward. He has a strong pedigree in creating unique and memorable campaigns and stories that get people talking and create impact. We’re looking forward to seeing him elevate our communications strategy and illustrate how and why Finder should be the number one choice to support Australians with their financial decision-making,” said Ellis.
Recently, Finder has announced several successful endeavors, such as securing its accreditation for open banking, opening its second office in the United States, and its acquisition of Singapore-based fintech GoBear.
