Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines.
Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through Aleph. In the country, Aleph also handles platforms such as X, Pinterest, Reddit, and TikTok.
Asia is a valuable market for FIFA, with its digital streaming viewership reaching over 1.19 billion users for FIFA World Cup Qatar 2022. FIFA data from the 2022 tournament also showed that Asia led globally across digital streaming and social media platforms, underscoring the region’s growing role in football’s digital audience landscape.
Aleph said it will roll out coverage for 2026 across free-to-air television, pay TV, digital streaming, mobile, and video-on-demand platforms.
Anna Dy, country head for the Philippines at Aleph, said the local sports landscape is evolving alongside shifts in digital consumption.
“We are seeing a fundamental shift in fan culture, where digital content creation has become a primary way for fans to live and share the sport in real-time. For brands in the Philippines, this is a massive opportunity to connect with an audience that is more mobile, more expressive, and more invested in the game than ever before,” Dy commented.
