Singapore – Global advertising firm Aleph has expanded its strategic partnership with Reddit, designating the digital media company as Reddit’s exclusive advertising representative across more than 45 markets, including Singapore.
The collaboration brings Reddit’s thriving ecosystem of more than 100,000 communities and over 110 million daily active users closer to advertisers across Europe, the Middle East, Latin America, and the Asia-Pacific region.
This expansion allows Aleph to connect local brands with Reddit’s high-intent audiences.
“We are very excited to bring the power of Reddit’s advertising platform to Singapore,” said Pieter-Jan de Kroon, managing director, APAC at Aleph.
“Reddit’s unique combination of scale and authentic communities is a powerful, new channel, and our team is ready to help our clients build and grow campaigns that truly resonate,” he added.
Since their initial collaboration in 2022, Aleph and Reddit have strengthened their alliance through shared goals of authenticity and accessibility.
Their collaboration also expanded in the Asia-Pacific region last 2024 with key markets in Cambodia, Malaysia, Hong Kong, Taiwan, and Vietnam.
With Aleph’s local market expertise, advertisers now have hands-on access to Reddit’s full-funnel ad solutions and its signature Reddit Community Intelligence—the collective insights drawn from billions of human conversations.
“Aleph’s deep local expertise is essential for helping advertisers in new markets reach engaged, leaned-in audiences,” said Mike Romoff, chief revenue officer at Reddit.
“Along with Reddit’s international growth opportunity and our ability to connect advertisers with real, human conversations, we’re confident this expanded collaboration will open up significant opportunities for brands globally,” he emphasised.
