Tag: Media
Singapore – Nexxen, the advertising technology platform powered by data and media, has launched its “first-to-market” capability to programmatically activate native Smart TV inventory. Through the Nexxen TV Home Screen, advertisers can access Smart TV home screen placements on VIDAA-powered devices...
Singapore – Burda Media has sold BurdaLuxury, its Southeast Asia media business, to Singapore-based investment firm Jaipur Capital, with the transaction effective 31 March 2026. The deal covers Burda’s media operations in Thailand, India, Singapore, Malaysia, and Hong Kong. Jaipur Capital, a regional...
The rebrand is supported by investment from parent company News Corp and will coincide with the unveiling of a new state-of-the-art media broadcast headquarters.
Manila, Philippines – FIFA has appointed Aleph as its exclusive partner for the commercialisation and multimedia distribution of the FIFA World Cup 2026™ in the Philippines. Under the partnership, advertising, sponsorship, and other commercial opportunities in the Philippines will be funneled through...
While AI is no longer viewed as experimental, adoption data suggests a significant maturity gap as use cases move closer to campaign delivery.
United States – Netflix and Sony Pictures Entertainment have announced a landmark global Pay-1 licensing agreement that will make Netflix the exclusive Pay-1 streaming home of Sony Pictures’ feature films worldwide, following their full theatrical and home entertainment runs. The multi-year deal...
Singapore — CNN International Commercial (CNNIC) and NGK Insulators, LTD. (NGK) have launched a cross-platform campaign showcasing technological innovation driving a sustainable future. NGK is the exclusive sponsor of Innovate, a 30-minute special airing on CNN International in January 2026. The...
Monetisation efforts have largely been confined to lower-value display and embedded video placements on owned websites.
Singapore — Singapore-headquartered strategic communications and public affairs firm SW Strategies has been appointed as the official communications partner of Buds Theatre, a non-profit organisation focused on nurturing emerging creative talent and producing socially relevant works across Asia. The...
Already considered one of Australia’s largest consumer healthcare companies, Initiative’s remit includes all media buying, planning and strategy, as Aspen Australia seeks to grow its market leading position in a highly competitive and regulated market.
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