Skip to content
Marketech APAC
  • About Us
  • Reports
  • Events
  • Contact Us
SUBSCRIBE
  • MARKETING
  • TECHNOLOGY
  • PLATFORM
  • SME
Platforms Featured Global
No posts found

Ferrero’s Kinder launches AR app to bring Kinder toys to life

by Teddy Cambosa

-

February 18, 2021

Kinder-Applaydu-Mobile-Application-AR

Singapore – Chocolate brand Kinder, part of the line of confectionery company Ferrero, has launched a new mobile application called ‘Applaydu’ that utilizes augmented reality (AR) to bring Kinder toys to life. 

Since the creation of Kinder, it has been engaging kids with toy surprises inside its egg-shaped packaging, wheretoys may range from toy cars to figurines of animals and characters. Through the application, it aims to deliver kids an immersive new experience. 

The app, dedicated to children from four to nine years old will feature environments, characters, and stories that are thought and built to spark their imagination and stimulate their ability to learn new things. Users of ‘Applaydu’ can enjoy games, interactive stories, activities, and a lot more.

Furthermore, the ‘Applaydu’ mobile app also provides a family-friendly, safe and controlled environment, that is free of ads nor in-app purchases, as well as parental control features such as activities report and adaptive difficulty to ensure a complete peace of mind for parents. It is designed to be used with the whole family, however, parents can rest assured that appropriate safeguards are in place to guarantee that children can enjoy themselves securely.

“By sparking the imagination of children, and uniting adults and children in play and enjoyment, we believe that Applaydu can play an important role in helping ensure that a happy child today will be a better adult tomorrow,” said Emiliano Laricchiuta, global head of Kinder Products with Surprise.

The app was developed by game developer Gameloft, and has sought the expertise from the Oxford University’s Department of Education in coming up with a set of guidelines to help Kinder’s development of the app, aimed at helping children’s progression by creating and developing a game that utilizes and develops cognitive skills including mathematics, motor skills, reading, and writing, as well as memory.

“We are really proud to partner with Kinder to make this project a reality. It is incredible to bring our 20 years of gaming expertise to the Kinder brand and their beloved toys in order to craft an app that brings a whole new layer of fun to families, by merging physical and digital worlds in order to expand the traditional play experience,” said Alexandre Tan, VP brand partnerships and advertising at Gameloft.

Applaydu can be downloaded now for free from the App Store or from Google Play.

Related Tags Augmented Reality Mobile gaming mobile application Child education Kinder Ferrero Applaydu Kinder toys
Share this article

Related Articles

View All
SAS-Futurum-Research-Customer-Loyalty-Technology
Technology Featured Global
Digital acceleration attributed to tech-inclined consumer loyalty shift: report
February 9, 2021
By Teddy Cambosa
Doritos-RYOT-Studio-Augmented-Reality-AR-Game
Marketing Featured ANZ
Doritos taps RYOT Studio in bringing ‘Doritos Quest’ AR experience in Australia
February 4, 2021
By Teddy Cambosa
Billy-Blue-College-AR-Experience-Version-2
Platforms Featured ANZ
Australian design school’s campaign uses AR innovation to start ‘student adventure into design’
February 3, 2021
By Teddy Cambosa
Conten.T-Fotobox-Immersive-Agency
Platforms Featured Southeast Asia
Malaysia-based Fotobox unveils new division for brands’ immersive tech experience
January 19, 2021
By Teddy Cambosa
STBPokemonGO
Platforms Featured Southeast Asia
STB ups tourism campaign ante through Pokémon Go
November 13, 2020
By Teddy Cambosa
No posts found

Featured Articles

View All
No posts found

Most Recent Articles

KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
KFC Thailand combats rising cost of living with 'The Best Value Meal You've Ever Had'
May 23, 2025
Fatima Baduria
No posts found
OPPO, Discovery Channel celebrate cultural diversity with ‘Culture in a Shot’ initiative
May 23, 2025
Fatima Baduria
Betty Wong joins SCMP as corporate communications director
May 23, 2025
Teddy Cambosa
Filipino media outlets highly confident in Chinese automotive brands: report
May 23, 2025
Fatima Baduria
Jilya Institute rolls out initiative addressing crisis in Aboriginal communities via Apparent, Photoplay
May 23, 2025
Teddy Cambosa
Fashion e-commerce Myntra to enter Singapore with Myntra Global launch
May 23, 2025
Fatima Baduria
No posts found

Subscribe Now

Agreement(Required)
This field is for validation purposes and should be left unchanged.
Marketech APAC
We deliver the latest marketing news, trends, and best practices that serve everyone in the industry whether you’re from small or big enterprises.

Office

14i Seville Tower, Circulo Verde Phase 1, #70 Calle Industria, Brgy. Bagumbayan, Quezon City, 1100 Philippines +63 917 319 5762
+63 917 319 5762

Follow Us

Facebook Linkedin Youtube Spotify

Content Pillars

  • Marketing
  • Technology
  • Platforms
  • SME

The Publication

  • About Us
  • Contact Us
  • Terms and Conditions
  • Privacy & Cookie Policy
  • Events
  • Reports

Geographical Scope

  • South East Asia
  • East Asia
  • ANZ
  • SouthAsia
  • APAC
  • Global

Events

What's NEXT in Marketing Series
  • Singapore
  • Philippines
  • Hong Kong
  • Indonesia
  • Malaysia
Retail & E-Commerce Innovation Series
  • Malaysia
  • Philippines
Advertising Technology Asia Series
  • Philippines
  • Singapore
Awards
  • Empowered Women Awards
  • Marketing Technology Awards
  • NEXT Awards
  • Indonesia
  • Philippines
  • Malaysia
  • Singapore & APAC

Join our APAC marketing community

Subscribe to our newsletters to get the latest marketing news in the region.

Agreement(Required)
This field is for validation purposes and should be left unchanged.
© 2025 MARKETECH APAC. All rights reserved.
We use cookies to improve your experience and to analyse our traffic. To find out more, please click here. By continuing to use our website, you accept our Privacy Policy and Terms & Conditions. Cookie settingsACCEPT
Privacy & Cookies Policy

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these cookies, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may have an effect on your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. This category only includes cookies that ensures basic functionalities and security features of the website. These cookies do not store any personal information.
Non-necessary
Any cookies that may not be particularly necessary for the website to function and is used specifically to collect user personal data via analytics, ads, other embedded contents are termed as non-necessary cookies. It is mandatory to procure user consent prior to running these cookies on your website.
SAVE & ACCEPT
Home
About Us
Write for Us
Contact Us
Subscribe
Facebook Linkedin