Jakarta, Indonesia —Creative agency Flock, part of Future Creative Network, has appointed Arsyad as its new Executive Creative Director, reinforcing its commitment to human-centred storytelling as the agency enters its next phase of growth.
In his new role, Arsyad will lead the agency’s overall creative vision while helping to build a creative model that combines technology, audience insights, and human storytelling.
The appointment marks Arsyad’s return to Flock after previously helping build the agency during its early years.
Arsyad brings more than 16 years of industry experience, including his most recent role as creative director at Ogilvy Indonesia. During his previous tenure at Flock, he led campaigns for brands including Tokopedia and BCA, with the award-winning #MulaiAjaDulu platform becoming one of the agency’s most recognised pieces of work for its strong cultural relevance.
By returning to the agency, Arsyad is expected to combine his broader industry experience with Flock’s long-standing focus on culturally driven creativity.
Nikken Diahtantri, Managing Director at Flock, said the appointment strengthens the agency’s leadership as it prepares for its next stage of development.
“The work I care about most at Flock has always been building a team and a culture where great creative is inevitable, not occasional. Having Arsyad lead the creative vision alongside that gives me real confidence in where we are headed. We have the foundations. Now we build,” said Diahtantri.
Ivan Hadywibowo, CEO of Future Creative Network, said the appointment reflects the network’s belief that technology and human creativity should work together rather than compete.
“Arsyad is one of the finest human storytellers this industry has produced. His return is not just a talent decision, it is a statement about the kind of agency Flock is choosing to become: one where data sharpens the brief, and genuine human creativity does what no algorithm can. That is the formula we believe wins,” shared Hadywibowo.
Commenting on his appointment, Arsyad said his return to the agency is also about reconnecting with the culture that helped shape his creative career.
“I have always believed great work starts with great relationships. That is what brought me here ten years ago, and it is what brings me back today… I am excited to build the next chapter together through work that people genuinely connect with,” said Arsyad.
The appointment also forms part of Future Creative Network’s continued investment in creative leadership as the industry adapts to changing consumer expectations and emerging technologies.
