Singapore – Global financial services company Standard Chartered has awarded to Publicis Groupe its global creative mandate, ending TBWA\’s 18-year streak of handling said account.
The global account will be led out of the Singapore office. Through the win, Publicis Groupe will be working on Standard Chartered’s wide-ranging communications mandate covering creative, digital and production services.
Claire Dixon, group head of corporate affairs, brand and marketing at Standard Chartered, said, “Following a rigorous pitch process, we have made the decision to award the mandate to Publicis Groupe. We are confident that they will be the right partner to take our narrative to the next level, by pushing our creative and digital boundaries.”
She also added, “We are thankful to TBWA\ for their support during the past 18 years to bring Standard Chartered’s brand to where it is today.”
Meanwhile, Amrita Randhawa, CEO for Publicis Groupe Singapore and Southeast Asia, commented, “It’s refreshing to be given the opportunity to work with a brand with such a purposeful belief, which was so clearly reflected in all the people that we met through this process.”
She added, “It’s a privilege to be shaping a global brand of this stature and ambition out of Singapore and I could not be prouder of the team behind this win – they are absolute champions. We look forward to bringing the best of Publicis Groupe to bear on the business.”
The recent win comes after Publicis Groupe’s consolidation of the Singapore Tourism Board business in January 2022, and its spate of wins this year that includes Singtel in Singapore, L’Oréal in Southeast Asia and PepsiCo in APAC.