South Korea – FC Barcelona has officially launched its channel on NAVER TV in South Korea, offering NAVER users exclusive access to the club’s official content, marking a significant step in expanding its digital presence in the region.
FC Barcelona’s NAVER TV channel will utilise the Papago AI automatic translation technology, allowing the club’s content, originally in Spanish and English, to be seamlessly translated into Korean. This is the first international sports channel to do so with NAVER’s personalisation technology in order to bridge the gap and strengthen the connection between international sports clubs and Korean sports fans.
With this launch, news about the men’s and women’s first teams will now be accessible on the channel and through the ‘Home Feed’ feature on NAVER’s mobile app.
FC Barcelona’s partnership with NAVER underscores the club’s ongoing commitment to expanding its fanbase in the Asia-Pacific region. By leveraging creative content strategies and collaborating with key local digital platforms, the club aims to deliver localised, engaging, and customised content that goes beyond just match coverage. This includes features on players and broader club news, providing fans with an in-depth and authentic understanding of Barça’s culture and style of play.
Juli Guiu, vice president of the Marketing Area at FC Barcelona, said, “Asian countries represent an important source of growth for the Barça brand with millions of users who increasingly ask us for original content from the Club. For this reason, the launch of a new FC Barcelona channel on NAVER TV is a strategic move to reach out to our fans in Korea, who are some of the most passionate in the region. We want to establish new channels of direct communication with our fans around the world, and NAVER TV is the perfect platform to reach the audience of a key market in the Asia Pacific.”
Meanwhile, Joo Kun Bum, head of NAVER Sports, commented, “We look forward to promoting FC Barcelona’s content in Korean on NAVER. I hope this opportunity will lay the foundation for further collaborations with FC Barcelona, one of the most prestigious teams in La Liga.”
