Live streaming platform SOOP launches beta with sports & entertainment content, alongside monetisation features

Singapore – SOOP, a new live-streaming platform, officially launched its global beta on June 5, 2024, for web and mobile app experiences.

Following the launch, the platform has quickly attracted streamers broadcasting a wide variety of content, ranging from popular esports and multiplayer titles and ‘Let’s Play’ single player gaming sessions, to virtual avatar and ‘IRL’ streamers.

With its launch, SOOP has developed strategic partnerships with game publishers, tournament organisers, and leading entertainment providers to host unique and exclusive content.

In terms of partnerships, SOOP has partnered with Riot Games to broadcast esports tournaments in games such as VALORANT and League of Legends, as well as partnerships with broadcasters or RTS and FGC tournaments in games like StarCraft and Tekken.

Beyond esports, users are provided with a world of sports and entertainment content to explore with access to broadcasts of Korean Baseball Organization (KBO) League and Union Mondiale de Billard (UMB) matches, while viewers seeking reality entertainment can enjoy live streams of sensations like K-pop contest, U2U: Up To You, hilarious physical challenges like Special Fox, and other original content series.

Furthermore, SOOP is currently running a three-month-long promotion that allows users to monetise their channels by streaming for just one hour until the end August 2024, lowering the barrier of entry for aspiring streamers, while encouraging exploration of the numerous content avenues that are available to users to kickstart their content creation journey.

The platform categorises streamers into three tiers namely ‘Rookie’, ‘Affiliate’ and ‘Partner’ with varying requirements and benefits. During the promotional period, users are eligible to become Affiliate streamers after achieving just one hour of cumulative streaming, enabling monetisation and access to the SOOP Revenue Program. This allows content creators of any size to seize the moment and start earning from live streaming on SOOP.

Users in the SOOP Revenue Program will initially benefit from two monetisation methods such as gems that users can give to streamers and subscriptions that grant users special access to a streamer’s exclusive features and content, providing an avenue to support their favourite streamers on an individual or recurring basis while enjoying personalised perks.

In addition to gems and subscriptions, advertising revenue share solutions are in development for future release to further grow streamers’ monetisation opportunities, alongside in-game drops and game account integration to enhance interactivity for viewers.