Singapore – Facebook Live Shopping is set to end its service on October 1 this year, parent company Meta said in an announcement. With it, users can no longer create product playlists or tag products during live streams.
However, Facebook Live to broadcast live events will still be available. According to Meta, the move is made to direct the shift of live shopping on Instagram.
“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company stated.
Meta invites users to do live shopping events on Instagram, as well as tag products in Reels on Instagram to enable deeper discovery and consideration.
Facebook Live Shopping was first introduced in 2021 as a way to combine live video and the convenience of online shopping. According to Meta back then, Facebook Live Shopping offers a chance to build relationships with customers, provide new entertaining content, answer questions and streamline the purchase process through convenient checkout.
Facebook had also pulled the plug for its podcast service in May this year.