Singapore – Social media giant Facebook has announced that it is shutting down its podcast platform, less than a year since it was launched in June 2021. While the date has not been specified for the discontinuation of the service, the social media platform stated that it is slowly removing parts of the podcast business in the following weeks.
“After a year of learning and iterating on audio-first experiences, we’ve decided to simplify our suite of audio tools on Facebook. We’re integrating Live Audio Rooms into Facebook Live and we will discontinue our other audio products. We’re constantly evaluating the features we offer so we can focus on the most meaningful experiences,” a Meta spokesperson said in a statement.
Some of those components that will be discontinued include Soundbites, Podcasts and the Audio destination on Facebook.
The company clarified that while the podcast platform will no longer be in service, they will be integrating Live Audio Rooms features into their Facebook Live product so that they can offer a comprehensive live broadcasting solution.
“In practice, this integration will make for a more streamlined experience so that, when using Facebook Live, you’ll have the option to go live with audio and video, video-only, or audio-only,” the company added.
Facebook’s podcast platform was launched in dedication to the platform’s growing number of online creators tapping into their platform for online reach. The company aims at growing a creator’s planned show through a social experience that drives discovery and fandom.