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2022 Global Customer Engagement Review

Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC

Expert Up Close: Raushida Vasaiwala, general manager at Celtra APAC

In a conversation with Raushida Vasaiwala, general manager for Asia-Pacific at Celtra, Inc., she shares her career trajectory and what motivated her to pursue the marketing and tech industry. 

“I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant internal push of leading business that would help me pursue my varied passion in advertising, brand communication, art, and technology, ” she shared in the ‘Empowered Women’ interview.

Raushida believes that having a different career from the degree of specialisation is perfectly fine, especially if you have developed a new interest or have better self-awareness.

“So essentially love what you do and do what you love,” she remarked.

During the conversation with Raushida, we asked about her marketing journey and her leadership, and she shared, “A mentor in my family guided me to explore digital marketing especially the adtech and martech ecosystem.”

“As leaders, we need to ensure that our teams are upskilled and kept abreast with the latest tools that can help in driving better business outcomes,” Raushida adds.

Meanwhile, Raushida strongly urges marketers to re-evaluate the implementation process of their marketing activities and do a deep dive to look for areas that keep them from achieving their goals.

Listen to the full conversation with Raushida Vasaiwala over on Spotify, where Vasaiwala shares the importance of technology adoption as well as her insights about the importance of creative automation for brands. You can also view the video highlights of the conversation on our YouTube channel.

If you are a marketing or tech leader who wants to share your industry journey and insights, email us at [email protected]

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