Tag: Raushida Vasaiwala
Vasaiwala said her immediate priority is a three-pillar commercial strategy designed to tackle what she calls a “fundamental problem that's bleeding budgets across APAC.”
“Being an advocate of value-based selling, I wanted to ensure I'm a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.
In the conversation, Raushida highlighted her leadership philosophy and the necessity of technology adoption, as well as her thoughts on the importance of creative automation for brands.
