Tag: Raushida Vasaiwala

Singapore – Raushida Vasaiwala, the former general manager for Celtra, has been named by adtech Silverpush as its new vice president for Asia-Pacific. Vasaiwala announced the change through a public post on LinkedIn.

“Being an advocate of value-based selling, I wanted to ensure I’m a part of an organisation that solves real marketing problems especially in a diverse region like APAC with a true product market fit,” she said.

Vasaiwala’s experience working with Celtra started off in 2017 when she was appointed as the director of business development for India and Southeast Asia. She was then promoted to the role of general manager in 2018. During that time, she had been responsible for overseeing the company’s business and product adoption through strategic partnerships with brands, publishers, media, and solution providers.

In the past, she’s also held roles in privacy-led data intelligence platform Near and corporate law firm Al Tamimi & Company.

During an exclusive interview for MARKETECH APAC’s Empowered Women 2022’s series, she explained her desire to continue her trajectory in the marketing and tech industry. 

“I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant internal push of leading business that would help me pursue my varied passion in advertising, brand communication, art, and technology,” she said.

In a conversation with Raushida Vasaiwala, general manager for Asia-Pacific at Celtra, Inc., she shares her career trajectory and what motivated her to pursue the marketing and tech industry. 

“I grew up in a family of businessmen so entrepreneurship quite comes akin to my nature. So there was this constant internal push of leading business that would help me pursue my varied passion in advertising, brand communication, art, and technology, ” she shared in the ‘Empowered Women’ interview.

Raushida believes that having a different career from the degree of specialisation is perfectly fine, especially if you have developed a new interest or have better self-awareness.

“So essentially love what you do and do what you love,” she remarked.

During the conversation with Raushida, we asked about her marketing journey and her leadership, and she shared, “A mentor in my family guided me to explore digital marketing especially the adtech and martech ecosystem.”

“As leaders, we need to ensure that our teams are upskilled and kept abreast with the latest tools that can help in driving better business outcomes,” Raushida adds.

Meanwhile, Raushida strongly urges marketers to re-evaluate the implementation process of their marketing activities and do a deep dive to look for areas that keep them from achieving their goals.

Listen to the full conversation with Raushida Vasaiwala over on Spotify, where Vasaiwala shares the importance of technology adoption as well as her insights about the importance of creative automation for brands. You can also view the video highlights of the conversation on our YouTube channel.

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