Tag: Interview
For Matthias Brüll, global CEO of Mediaplus Group, the advertising industry’s fixation on artificial intelligence is beginning to miss the mark. The era of “testing” and “learning” is over. As the novelty of generative tools fades, a colder reality is setting in: an algorithm...
Singapore – As Human8 sharpens its presence across APAC, one executive is at the heart of its transformation: Katie McClintock, the consultancy’s newly appointed managing director, APAC. With more than 20 years of experience in insights and consulting—including senior roles at PepsiCo, Mastercard, and...
As algorithms optimise for engagement and efficiency, brands risk producing work that is technically perfect but emotionally hollow. As creativity enters the picture as the ultimate distinction, making it feel natural and human comes as the challenge. For Ryan Ong, CEO of Kingdom Digital, this creativity...
The marketing industry is no stranger to change. From the rise of digital and social platforms to the accelerating impact of AI, automation, and data, marketers today are navigating a landscape defined by constant disruption. Yet amid conversations dominated by technology, tools, and performance metrics,...
With emerging markets leapfrogging into mobile-first behaviours and mature economies pushing the boundaries of programmatic and data-led marketing, staying competitive requires more than regional presence — it demands deep market insight and agile execution.
In this exclusive interview with MARKETECH APAC, Tay unpacks why creativity isn’t just compatible with efficiency — it’s the driving force that makes modern marketing truly effective.
In an era where customer expectations constantly evolve, AI is no longer optional—it’s necessary to stay relevant and build lasting relationships.
As part of the E-Commerce Marketing Interview series, MARKETECH APAC sat down with Dheeraj Raina, vice president and head of integrated marketing and communications for Southeast Asia at Mastercard. In this insightful discussion, Raina shares his insights on evolving consumer behaviours, emerging marketing...
In the latest Expert Up Close interview, we sat down with Feldman to learn his expert insights on the emergence of AI and how marketers can use it as a powerful tool to deliver excellence in their marketing initiatives.
In the conversation, Manisha discussed the changes and innovations in the automotive industry. Hear her insights about trends that would shape the future and her advice for marketers who want to be part of the automotive industry.
Most Recent Articles
Subscribe Now
