Australia – Australia-headquartered creative technology company Enero Group has appointed Abigail Dawson, former brand director at creative agency Special Group Australia, to be its new group communications director.
The appointment of Dawson comes after the step down of former communications director Lu Borges, who has been at the helm of BMF’s and the Enero Group’s communications for the past eight years. Borges will now be relocating to the US, where she will take on the role of head of brand and communications for MullenLowe.
At Special Group, Dawson led the agency’s business development and PR strategy and management. Also most notably, Dawson brings with her an extensive background in journalism where she held multiple senior reporting and content roles at trade publication Mumbrella.
In her new role, Dawson will be responsible for leading both the internal and external communications and brand marketing for creative agency BMF, digital creative agency Orchard, and Enero Group globally. She will be reporting directly to Steve McArdle, BMF’s CEO, and Wai Kwok, Orchard’s CEO.
Commenting on her appointment, Dawson said “I am absolutely thrilled to be joining the Enero family and working closely with the kind and talented people at BMF, Orchard, and Enero. For 25 years, BMF has been an iconic name in advertising, pushing the boundaries of creativity and delivering some of the most effective work in the world and I can’t wait to contribute to that legacy.”
McArdle commented, “We are over the moon to have Abby join the BMF family. She has fantastic experience building a great agency brand, deep knowledge of the industry, and the natural talent and charisma to help take BMF, Orchard, and the Enero Group to the next level.”
On the other hand, Special Group has announced that its current team lead Tiffany Hunter will be replacing Dawson in leading the agency’s PR in the near term.
“Tiff is a super experienced Team Lead who has worked with Special on and off since we opened the doors. She is wonderful. She knows us and the business inside out. And I have no doubt that you will enjoy working with her,” said Lindsey Evans, partner at Special Group Australia.
